#123 How To Be Great

LeadershipPodcast

There’s three categories of people and you can be grouped by “what people WOULD say about you if asked”.

That’s not to suggest we care completely about what others say about us, but for the sake of this example, it’s worth exploring.

Story One

“Bill, he’s OK. He’s late a lot and leaves early. He misses deadlines and really doesn’t seem to care, in fact, he thinks he’s the best at everything and he doesn’t need to do the work.”

Story Two

“Bill, I like him. Good guy. Works hard. Does his job.”

Story Three

“Bill? Geez, the guy’s a machine. It’s actually unbelievable what he gets done… I’m not even sure he’s human. He’s the first one here, the last to leave, never complains and his results are off the chart. That’s my goal… to be like Bill. If I was, I know I’d be successful!”

Which story would you like told about you?

On this episode I talk further about what it takes to be great!
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#121 Using Trolls To Grow Your Practice

CommunicationPodcast

What happens when a “troll” leaves negative remarks about your business or practice online?

You celebrate.

WTH?

The fact that someone cares enough about what you said or did to leave a negative comment is a tremendously positive sign for your brand.

All great brands have haters…people who are so opposed to what you’re standing for, they just can’t resist making their voice heard.

Assuming you’re not saying anything hateful or ridiculous, having a portion of the marketplace against you, gives those who stand with you something to put their passions behind.

Don’t confuse everyone loving your brand for not knowing or even caring about you.

On this episode of Life By Design For Chiropractors, we tackle trolls and how you can actually use their comments to help grow your practice.
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#120 Dealing With Unhappy Patients

CommunicationPodcast

We fielded a question this past week inside our Life By Design For Chiropractors ELITE Doctors group and it prompted a deeper conversation on today’s episode.

How do you handle unhappy patients? The answer is…”It depends!”

As per the usual response, it depends on the context.

How we would handle a customer service issue with a long time patient who has shown their loyalty to our business, invested thousands of dollars and referred many thousands more, is going to be very different than how we address a prospect calling in and not happy with a policy of ours.
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#119 Making Chiropractic Mandatory

LeadershipPodcast

Could you imagine making chiropractic mandatory!?!?

Like car insurance, every single person with a spine would be mandated to receive chiropractic care.

It’s a chiropractor’s dream…or is it?

What would the profession or your practice look like if your community had no choice but to choose a chiropractor to see regularly?

On this episode of Life By Design For Chiropractors we run this thought experiment and find out how this “utopia” might play out.
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