#126 When Emailing Your List Goes Bad

CommunicationPodcast

One of the biggest fears business owners, entrepreneurs, and chiropractors alike have about email marketing is how often to “hit send.”

It’s common to be worried about spamming your people, your leads, and your community… it’s because you care, right?

Or, maybe it’s because you’re scared of looking bad, annoying a potential prospect, or having someone opt-out of your list never to be heard of again.

On this episode of Life By Design For Chiropractors we’re sharing our experiences with email marketing, both good and bad.

The goal is to help you learn some from our mistakes and victories in order to make yourself a better marketer and help more people!

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#125 Fix Your Retention Starting With This ONE Word

PodcastSystems

We’ve been staunch proponents of building and cultivating a lexicon for years.

All great brands have their own language…

The tall, grande and venti from Starbucks being an obvious example.

There are times in the development of your lexicon that certain words become prominent in pop culture and within the media, we’d be remiss not to use them to our advantage.

Extraordinary communication is helping people to understand and consume what we’re teaching and have it result in the actions we’d love for them to take.

Actions in our case, that will without question, lead to a happier and healthier life.

Over the past 4 months in practice I’ve noticed an increasingly obvious awareness and response to a certain word I’ve used for years. Only now, with it’s emergence in the cultural lexicon, patients are taking it to mean something even more important than ever before.

On this episode of Life By Design For Chiropractors, I explain how this came to be and how to use the principle to for building a powerful lexicon of your own.

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#124 Will You Survive or Thrive In A Crisis?

LeadershipPodcast

Will you survive or thrive in a crisis?

This is an important question for any person, let alone a business person to ask themselves.

  • A Recession
  • A Health Crisis
  • Staff Leaving
  • Personal Crisis
  • A Pandemic!
  • Insert crisis “here”

Regardless of the situation, certain principles are at play and will help to dictate your success.

Knowing these principles and developing their application in advance will place you in a far better position when the s*^t hits the fan.

With the current crisis, we spent time discussing how to best prepare, survive and even thrive during difficult times.

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#123 How To Be Great

LeadershipPodcast

There’s three categories of people and you can be grouped by “what people WOULD say about you if asked”.

That’s not to suggest we care completely about what others say about us, but for the sake of this example, it’s worth exploring.

Story One

“Bill, he’s OK. He’s late a lot and leaves early. He misses deadlines and really doesn’t seem to care, in fact, he thinks he’s the best at everything and he doesn’t need to do the work.”

Story Two

“Bill, I like him. Good guy. Works hard. Does his job.”

Story Three

“Bill? Geez, the guy’s a machine. It’s actually unbelievable what he gets done… I’m not even sure he’s human. He’s the first one here, the last to leave, never complains and his results are off the chart. That’s my goal… to be like Bill. If I was, I know I’d be successful!”

Which story would you like told about you?

On this episode I talk further about what it takes to be great!
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