I received a special email in my inbox last week…

It was an email I look forward to getting regularly and one I rarely, if ever delete without consuming.

Most often this email is more than just a “good read”, it’s an email that instigates deep thought, introspection and in some cases a change or modified plan of action.

You can thank marketer extraordinaire Dean Jackson for today’s podcast topic…

What’s the type of practice most chiropractors are operating?

If we’re honest (and I’ve seen the stats time and time again to prove it), most of the profession is aiming to see as many new patients as absolutely possible.

Now that’s not a bad thing if you have the infrastructure to keep them and deliver an exceptional experience.

Unfortunately, in most cases that’s absolutely not what’s happening!

The majority NEED as many new patients as possible to make up for the lack of retention, the dilution of their fees and ongoing devaluation of their care process.

Retention seems harder until you know more about what it takes to build and grow a RETENTION BASED PRACTICE.

Once you get past the scary unknown and accept what you’re currently doing is unsustainable and tiring… (not to mention stressful and less profitable!) you can begin the transition to an easier, less expensive and far more profitable and enjoyable model.

On this episode of Life By Design For Chiropractors we talk about why the Retention Based Practice is the way to go and how you can get started moving towards the “light”.

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Now matter how wonderful you think your practice is, there’s always room for improvement!

In some cases, you’d be very pleasantly surprised at how fixing, modifying or updating a deficient area of your business will massively impact your bottom line.

Recently we made a staff change at the team leader position. It wasn’t due to poor performance…it was a change we made to stay ahead of the growth curve. We saw an opportunity that matched our values and quickly changed course.

In the process of training our newest team member we started an audit of our systems and realized a few key areas were being missed…we made the necessary changes and without having to increase our new patient volume we saw a 10% growth in visits per week in less than 14 days!

I was honestly shocked. Where did all these visits come from without having to attend a spinal screening or run an ad for the $27 exam?

They came from our team holding patients accountable to the visit schedule we originally agreed to and the majority of the contact was over the phone.

Old school right?

The take home point is not only that an accountability system is necessary but that every system in your office matters.

On this episode of Life By Design For Chiropractors we recount the entire experience and the lessons I learned along the way.

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There’s an abundance of emphasis placed on delivering a strong day one experience and rightfully so… you only get one chance to make a first impression!

What about day two? That’s the close right?

Establishing a solid agreement on the second visit is a cornerstone to future retention and of course the obvious, if they don’t start there’s very little chance they become a lifetime client.

But, as important as those first two major practice visits are, they pale in comparison to “The Second Buying Decision”.

The review visit that occurs after the initial stage of care is the most important single visit for building your practice.

At this visit, all the smoke and mirrors are gone, no more bells and whistles, just an understanding from the patient that any CORE PROBLEM with the spine and nervous system is a problem and spending time and resources addressing it is a valuable pursuit.

On this week’s episode of Life By Design For Chiropractors, Dr. Kreso and I breakdown the highlights of the Life By Design framework for this critical patient interaction.

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It’s rare to find someone that has worked their tail off (even when doing just about everything else incorrectly) for an extended period of time and not had some level of measurable success.

Hard work is very often THE missing ingredient and in the absence of knowing what to do, can be a replacement until the proper knowledge base is developed.

Now, imagine if you worked ridiculously hard and nailed every requirement for success as well?

That would be the ultimate success formula for every single area of life…

(Time + Consistent Action) to the power of Correct Principles = Extraordinary Results.

As a chiropractor we’re told a successful practice comes down to “telling the story” and “delivering the goods”.

“You too can soon work 1 day and have 500 visit per week practice with only 8 hours.”

What is not often promoted is the incredible amount of effort it takes to truly excel.

The jump from good to great is massive; the gap between great to extraordinary is monumental.

Hmm, that sounds like a lot of work. LOL.

In a profession where good is almost always good enough to not worry about money or other stresses that plague most others, you’re left with a decision…

What does success look like for you?

Is it just getting by or is it leaving a massive impact?

In today’s episode of Life By Design For Chiropractors, we share our raw, unedited opinions about the work volume it takes to reach the peak.

Enjoy! Read More