Based on more than 20,000 new patients & over 20 million in collections (and counting).
This isn't theory.
GET FULL ACCESS TO THE ULTIMATE DAY ONE - TWO CONVERSION SYSTEM™ FOR ONLY $497
I once heard Jim Camp, the same one responsible for teaching the FBI how to successfully negotiate with dangerous criminals, tell a story about his first job...
It was a job selling expensive water filters, door-to-door, in a less then well to do neighbourhood where the water was so bad it was visibly wreaking havoc on the resident's health, hair and teeth.
He learned all the company scripts...
He learned all of the "best" strategies from this fellow salespeople "in the trenches"...
And he became the absolute best at objection management.
He didn't make a single sale in his first two weeks.
Doors would barely open (people would talk to him through the cracks), and in one instance, he got chased right off someone's property!
So what did he do instead?
When the door was cracked open a smidge, he started with:
"How does the water treat your hair?"
Instantly, doors flew open; people wanted to talk and hear more and...
Money was no longer an issue.
The principle is simple.
It's not about you or how great your product is; it's all about the prospect, their world, their problems and helping them.
Unfortunately, in chiropractic, there exists a massive gap...
A gap between the potential of chiropractic, the health product, and the success of the practitioners trying to "sell" chiropractic to their community.
A WORD OF WARNING BEFORE YOU CONTINUE READING
Yes, I'm trying to sell a product...
And I want that to be clear...
This product will help you create a Day One - Two Process that is authentically you.
It's a system that will make "selling", something you actually to look forward to.
The blueprint is proven and will consistently deliver the result you want most.
Solid, lasting and rewarding agreements with your practice members.
But all that comes with a price... that's not just a dollar amount.
If you're looking for:
A couple of scripts you can just "plug-in and play."
Or something that will be quick and easy.
That doesn't make you assess your current system and make improvements.
Then this is not for you.
From all my years of coaching chiropractors, one thing has become clear...
Your success depends more on who you are as a person and less on tactics and strategies.
Don't get me wrong, strategies and tactics are very important, but they need to be performed by the right person with the right intention.
A comprehensive blueprint and training for Chiropractors searching for success and mastery of the Day One - Two Conversion including...
MODULE ONE | The Day One Blueprint
The office schedule is an often-overlooked component of a successful practice.
It is the doctor’s job to build a schedule that functions efficiently for the practice style and it is the team’s role to hold patients accountable to that schedule.
Good scheduling begins with the first contact. It may be via a traditional route like phone, or a walk-in, but it could also be an email or online web form.
Regardless of how someone connects, your team must have a step-by-step repeatable system that guides your prospect smoothly into the schedule for a Case Review.
The Case Review / Consultation is often the first “live” contact point between the team and prospect.
As the saying goes, “you never get a second chance at a first impression” and this applies to your Day One 1000x.
By the completion of the examination you must have checked 3 boxes to be successfully positioned in the prospect’s mind; curiosity, authentic concern and the case for care has started to build.
A strong, professional and robust examination anchors the communication framework discussed during the Case Review / Consultation.
Everything from your room set up, framed posters, technology, as well as doctor or staff’s confidence, can make or break the examination process.
After completing the examination it is important to pre-frame expectations for what will happen next.
Take advantage of the opportunity to transition the prospect confidently to your front desk team who will end the Day One experience with certainty and kindness.
MODULE TWO | The Day Two Blueprint
One thing that has been long lost within Chiropractic is the passion for subluxation analysis and case management.
The pendulum has swung to a therapeutic practice based on pain reduction or a subluxation-based practice with very little analysis and spinal manipulation.
It’s time to start caring about the clinical aspects of subluxation analysis.
Money, money, money.
We’ve discussed how to price your service, but how do you package and present it in a way that highlights the tremendous value a new practice member is going to receive and still keeps things simple!
This training is the “heart” of your Day Two Blueprint.
You can’t skip the work leading up to it or avoid the ongoing effort to sustain the results, but without owning this conversation, your practice will never grow.
The second half of your day two conversation is all about establishing a rock-solid agreement.
It’s a mutual understanding that will form the foundation for future success…both for your new patient and for your practice.
Nailing “the close” is a science and art in and of itself.
Yes! You’re ready to get started with another amazing practice member.
Be sure to complete all necessary administrative steps with certainty and deliver strong first check-up communication.
BONUS MODULE |Requirements For A Successful Practice
What are the top 40 requirements for a successful practice?
When we asked our clients, podcast listeners and email list subscribers...
What single, all inclusive course or training would you like us to create?
Day One - Two was by far the most requested.
Because our proprietary Day One - Two training is included in our ELITE Training System, I was very hesitant to make it available as a solo course.
Knowing this system could be legitamately transformative for many, many of my fellow colleagues and in turn, their communities...
I decided to make access possible to Chiropractors outside of the ELITE program.
With all sincerity, this program is a true labour of love.
I'm 100% confident The Day One -Two Conversion System™ will exceed your expectations, bring more ease to your communcation, add strength to the agreements you make with your practice members and...
Help make your practice align with the dream you've always had in mind but struggled to achieve.
CEO, Life By Design
PS. As always, we're ready to prove everything we claim. If this course does not live up to any the claims stated here, I don't want your money, and I'll give every penny back to you.
No hassles and we can part as friends.
100% Money-Back Guaranteed.
GET FULL ACCESS TO THE ULTIMATE DAY ONE - TWO CONVERSION SYSTEM™ FOR ONLY $497
Selling is often considered a dirty word. I win - they lose mentality. Selling is persuading someone to commit to an action that is good for them! This program will help you reframe sales in your mind.
Create a process and system that is so streamlined and thought out, most patients are without objection because all their questions or concerns were answered in advance.
If even a part of you "needs" the person in front of you to start care for any reason, you're dead in the water. It will take some time, but we'll help you learn how to create an environment where you're the one that's needed, not the other way around.
We may have been taught to fear "no," but in reality, "no" is only the beginning, not the end. When someone says "no," they've removed all of the pressure from the situation and laid their cards on the table. Now you can help them overcome all the barriers keeping them from the care they need.
You're not doing your prospective patients any favours by adapting your system to their "desires." In fact, you're setting yourself up for failure. Learn how to create a beautiful, intentional flow of actions and communications leading to solid, win-win agreement between all parties.
"I find it just makes sense for patients to choose chiropractic care they way I'm recommending it."
"This brought us to a 3.5 day / week, $500,000 practice, in the first 4 years."
"The biggest difference maker has been the Day One and the Day Two."