When it comes to sales, without a doubt it’s something chiropractors (and plenty of other small business owners) absolutely hate doing.

Why?

Why is something that is at the core of operating any business so frowned upon by chiropractors?

We wanted to know, so we asked you…

In this episode we break down the results of our recent survey that helped us understand the 4 major reasons chiropractors hate selling so much.

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One of the very first pieces of infrastructure we either confirm is in place or start creating with all new clients we work with is a Productivity System.

Why?

It’s simple…before you can begin learning a Day 1 framework, building a sales process, perfecting your table talk, developing a strategic planning protocol and more, you must have the time and capacity to do the work.

Within your productivity system, you will have a bunch of moving parts, requirements and strategies…there’s a good chance it’s your “email system” that’s a massive bottleneck to your success.

Brendon Burchard’s quote says it all. “Remember the inbox is nothing but a convenient organizing system for other people’s agendas.”

The question is how do you make your email work for you, not against you?

And how can you avoid becoming a slave to your inbox and turn it into an area that supports your productivity?

You’ve likely heard of the concept “Inbox Zero” before, this is nothing new. However, what you’ll learn from today’s episode will be for most.

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We ALL have stress in practice to deal with it…

Some of it is out of your control and therefore should stay out of your mind but for those challenges that seem to show up far too often, it’s very likely you… or your systems… or your team, well, you get the point… 🙂

Here is some low hanging fruit to help you get started. It won’t be easy, but it is where you likely need to begin…

A. Improve your understanding of 3rd Paradigm Chiropractic.

Many challenges, especially handling questions at the table, start with a poor understanding of the context in which you practice chiropractic. Start with this and a large volume of your issues disappear.

B. Increase your certainty.

There’s a reason chiropractors can say the “darnedest” things and get away with it. Imagine the incredible impact if you had certainty and you weren’t saying crazy and insane things to your patients.

C. Boost your self-esteem.

Although this plays a big role in certainty, self-esteem is a stand alone issue. It needs to be cultivated and grown as part of a lifelong process.

Once those are in place, the skills, tactics and strategies to handle your practice stress will work exponentially better.

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When it comes to business principles and chiropractic practice, for some strange reason, we’ve been taught that they should never co-exist.

In most cases, it hasn’t been overt, but the end product of the message being propagated across the profession (today and in the past) has been a reminder that “service” is the most important trait to build your practice on.

Any doctor who wants to build their practice with profitability as one of it’s central metrics for success is looked upon as greedy and underhanded because the “true leaders” in chiropractic are in it to serve chiropractic and the world!

Of course, we’ll pretend we don’t know that many who profess to be servants would contradict their principles in a flash if it meant more cash flowing into their pockets.

How about we start having the impact we’ve preached about and be profitable, all the while…sticking to our guns and delivering what we say chiropractic is along with the life enhancing benefits that come with it?

How do we do that?

Learn to sell.

Selling? That’s blasphemous! Chiropractors shouldn’t even be talking about selling. What if someone heard us? What would they think?

Today’s episode breaks the silence on selling. Let’s start the conversation and make sure “selling” is no longer a 4-letter word in chiropractic.

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