#121 Using Trolls To Grow Your Practice

CommunicationPodcast

What happens when a “troll” leaves negative remarks about your business or practice online?

You celebrate.

WTH?

The fact that someone cares enough about what you said or did to leave a negative comment is a tremendously positive sign for your brand.

All great brands have haters…people who are so opposed to what you’re standing for, they just can’t resist making their voice heard.

Assuming you’re not saying anything hateful or ridiculous, having a portion of the marketplace against you, gives those who stand with you something to put their passions behind.

Don’t confuse everyone loving your brand for not knowing or even caring about you.

On this episode of Life By Design For Chiropractors, we tackle trolls and how you can actually use their comments to help grow your practice.
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#120 Dealing With Unhappy Patients

CommunicationPodcast

We fielded a question this past week inside our Life By Design For Chiropractors ELITE Doctors group and it prompted a deeper conversation on today’s episode.

How do you handle unhappy patients? The answer is…”It depends!”

As per the usual response, it depends on the context.

How we would handle a customer service issue with a long time patient who has shown their loyalty to our business, invested thousands of dollars and referred many thousands more, is going to be very different than how we address a prospect calling in and not happy with a policy of ours.
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#117 3 Reasons You Feel Like S#!t Selling Chiropractic

CommunicationPodcast

You’re just about to walk into the room to review results with a new patient and there it is… that pit in your stomach.

Does this ever happen to you?

Do you feel ill after giving your recommendations?

Do you almost wish that new person would cancel just so you don’t need to have that scripted conversation?

There’s a reason you feel like s#!t selling chiropractic… actually, there’s at least 3 really good reasons you feel this way about selling chiropractic and that’s exactly what we cover on this episode of Life By Design For Chiropractors. Read More

#112 Why Chiropractic is Not a Philosophy

CommunicationPodcast

Do you find yourself frustrated that your practice members and even the local community, aren’t acting as if you would act?

“Why are they doing XYZ instead of ABC?”

Even before the current crisis, were you saying “Why don’t they get it?”

You see, we want people to do what we would do by telling them what to do. That simply doesn’t work on any kind of scale.

You may find a handful of patients that don’t like to think for themselves and they’ll be motivated by your authority… that is until another authority takes your place and knocks the lowly chiropractor from the pedestal.

If you want people to act the same or even in similar ways as you, (and you do, otherwise why get involved in the first place), you must teach them to think.

The starting point is you and your viewpoint on life. Once you’ve clarified that, you can more easily teach it to others in ways that’ll be consumable and actionable.

On this episode of Life By Design For Chiropractors, we start with the flawed position that plagues most chiropractors…we address why chiropractic is NOT a philosophy.

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