Reggie Gold’s Three Questions

CommunicationPodcast

I love Reggie Gold.

If you don’t know who this person is, and that’s becoming more and more possible, you need to expose yourself as much Reggie content as possible.

The one caveat, and I may rub some chiropractors the wrong way with this statement, is to be wary of his business model.

It’s a bust and honestly, terrible.

That said, Reggie was a fantastic communicator.

His clarity regarding The Third Paradigm of Chiropractic and how to help the public understand is second to none.

One of the recordings that stuck with me and continues to influence our Day One – Two process are his “3 Questions”.

The “3 Questions” seem simple, but when you deconstruct them, they’re actually quite genius.

On thiss episode of Life By Design For Chiropractors, I break down Reggie’s “3 Questions”. Read More

#127 Acquire Digital Leads With This Tool

CommunicationPodcast

Every chiropractor wishes for a constant stream of new people knocking at their door.

I’d even say the entire practice psyche revolves around seeking out the next new patient in the vast majority of clinics we consult with.

No doubt, new patients are the lifeblood of your practice but they don’t just “show up”. That’s the problem!

Docs want something magical to happen and then get frustrated and disillusioned when it doesn’t.

As in all businesses there is a buyer’s journey. A path, a series of steps potential buyers follow before they end of even considering consulting with you.

That’s why LEAD GENERATION is one of the biggest missing links in the chiropractic profession.

On this episode of Life By Design For Chiropractors we talk about how to acquire digital leads with “The Lead Magnet.”

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#126 When Emailing Your List Goes Bad

CommunicationPodcast

One of the biggest fears business owners, entrepreneurs, and chiropractors alike have about email marketing is how often to “hit send.”

It’s common to be worried about spamming your people, your leads, and your community… it’s because you care, right?

Or, maybe it’s because you’re scared of looking bad, annoying a potential prospect, or having someone opt-out of your list never to be heard of again.

On this episode of Life By Design For Chiropractors we’re sharing our experiences with email marketing, both good and bad.

The goal is to help you learn some from our mistakes and victories in order to make yourself a better marketer and help more people!

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#121 Using Trolls To Grow Your Practice

CommunicationPodcast

What happens when a “troll” leaves negative remarks about your business or practice online?

You celebrate.

WTH?

The fact that someone cares enough about what you said or did to leave a negative comment is a tremendously positive sign for your brand.

All great brands have haters…people who are so opposed to what you’re standing for, they just can’t resist making their voice heard.

Assuming you’re not saying anything hateful or ridiculous, having a portion of the marketplace against you, gives those who stand with you something to put their passions behind.

Don’t confuse everyone loving your brand for not knowing or even caring about you.

On this episode of Life By Design For Chiropractors, we tackle trolls and how you can actually use their comments to help grow your practice.
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