#88 Why You Need a Show with Guest Mark Kaye

At Life By Design we’ve been putting on “shows” since 2009.

Whether it be the podcasts, live events, web trainings, videos and more… we hope that you’ve been thoroughly entertained while at the same time, gathered immense value from all of the materials.

When I was “surfing” the web one day a few months ago, I came across a fellow showman touting the importance of a “show”.

The fact is, he’d taken it many steps further into creating entire trainings and a community all in support of his concept…

“YOU NEED A SHOW!”

After personally engaging in his content, I knew he was a perfect to introduce to the Life By Design For Chiropractors community 🙂

On today’s episode of LBDFC I interviewed long time radio host, podcaster and showman…Mark Kaye. Read More

#87 7 Lessons You Must Teach Your Patients To Keep Them Saying “Yes”

In past episodes we discussed the importance of a Core Curriculum (CC) for your practice.

This CC would be a foundation to build your communication on and keep new patients (and yourself) focused on the most important concepts… the concepts that would determine their ability to make the same decision you would regarding what’s best for the health of their spine and nervous systems.

In today’s episode of Life By Design For Chiropractors, we unwrap the CC and share some of practice lessons we consider fundamental in our offices. Read More

#82 Are You Making These Mistakes?

As you scroll through your news feed, skim your newest 100 emails or get lost spiraling through Instagram, this is your lifeline…

The HEADLINE.

A show stopping statement, a message that sparks curiosity or even a graphic that simply shocks you.

In each instance, your mindless consumption of information comes to a complete stop and you need to know more.

That’s the purpose of the headline!

To stop the consumer and get them to pay attention to YOU in a sea of noise and clutter.

Your business is just one of millions and as a chiropractor, it’s highly likely it’s one they are NOT searching for…at least not yet.

On this episode of Life By Design For Chiropractors I’m joined by our marketing pro, Dr. Michael Gibson, and we go granular on headlines.

We often discuss very high level ideas and concepts as they relate to your success in a Retention Based Practice but today we get into the nitty gritty of headlines.

Are you making these headline mistakes? Read More

#80 Why Your Social Media Marketing Isn’t Working

Despite what you may have heard or believe, social media marketing can be an amazing asset to creating the practice that you’ve always wanted, however, it needs to be used properly.

Properly, in this context, means creating and strengthening relationships over time.

Think back to when you were young, or maybe this is still true today…your family had one person in every field that they went to because they trusted them.

You had one doctor, you had one mechanic, you had a butcher, barber, dry cleaner, etc.

I’ve never met a truly successful chiropractor that wasn’t ‘the gal’ or ‘the guy’ for their community of people.

How do you get that way?

Trust!

How do you build trust? Get to know the people who live in your community intimately.

Before you would have had to meet everyone face to face, but now social media has made meeting people super simple and easy, just open up your phone and start connecting. Read More