Is Your Practice Candy, Vitamins or a Painkiller?


Candy, vitamin, or painkiller?

Which one of these best describes your practice?

In my experience, most Chiropractors are positioning themselves as a “vitamin”…

Good for you, but nothing urgent or overly important.

You can live with it, you can live without it, but you probably won’t remember much about the experience either way.

I’m not suggesting that’s conscious or even what you think about your service.

But it is what your market and some of your patients think.

In order to become the go-to resource for spinal, neurological, or functional health in your community, your potential prospects must believe that you have the “painkiller”.

And I don’t mean that literally.

I mean you must become the solution to a pressing, urgent problem they desperately want to solve.

How do you accomplish that in a 3rd Paradigm Chiropractic model?

That’s the topic for this episode of Life By Design For Chiropractors.

Here Is What We Covered

  • What does it mean to be “candy”?
  • Why most docs are comfortable positioning themselves as a “vitamin” and how it’s massively hurting your practice.
  • What it means to become a “painkiller” and how to start the process without compromising your practice values.
  • The exact language we use in our most successful marketing funnel to position our service as important and urgent.

retention based practice daily

Thank you for listening to Life By Design – The Podcast For Chiropractors… The voice of reason in Chiropractic.

— Jamie

PS. Head over to iTunes to subscribe and leave a review. More people listening means more extraordinary lives! Thank you.


Dr. Jamie Richards

Dr. Jamie Richards is a consultant for chiropractors looking to transition and thrive in a 3rd Paradigm Chiropractic model. He helps doctors develop the entrepreneurial skills to maximize community impact and leverage leadership into profit.

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