#116 How To Start Your Dream Life Project

One of my favourite projects in the Life By Design Training Systems is The Dream Life Project™.

While it’s much too robust for a podcast, we can get you started down the path to correct thinking and feeling inspired or terrified about where you could be headed.

On this episode of Life By Design For Chiropractors, we share a simple exercise, called the 100 Point Compass to spark the early stages of your project. Read More

#113 Start Comparing Yourself to Others

“Start comparing yourself to others”

Just wait… did I mean STOP comparing yourself to others?

Nope. Start.

Albeit contrary to the mainstream advice, comparing yourself to others is simply human nature and to avoid it, could be detrimental to your business, possibly even devastating to your mental health.

Your entire world is based on discerning one thing from another.

Comparing a chair against a table is in part how you understand the difference between the two.

One piece of building a great brand is becoming an objective observer.

Comparing everything around you provides an opportunity to more deeply understand consumer psychology and how you want the world to see and interact with your brand.

On this episode of Life By Design For Chiropractors we challenge the idea that judgement is bad and apply the opposite to building a brand the customer can love (or hate).
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#112 Why Chiropractic is Not a Philosophy

Do you find yourself frustrated that your practice members and even the local community, aren’t acting as if you would act?

“Why are they doing XYZ instead of ABC?”

Even before the current crisis, were you saying “Why don’t they get it?”

You see, we want people to do what we would do by telling them what to do. That simply doesn’t work on any kind of scale.

You may find a handful of patients that don’t like to think for themselves and they’ll be motivated by your authority… that is until another authority takes your place and knocks the lowly chiropractor from the pedestal.

If you want people to act the same or even in similar ways as you, (and you do, otherwise why get involved in the first place), you must teach them to think.

The starting point is you and your viewpoint on life. Once you’ve clarified that, you can more easily teach it to others in ways that’ll be consumable and actionable.

On this episode of Life By Design For Chiropractors, we start with the flawed position that plagues most chiropractors…we address why chiropractic is NOT a philosophy.

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#111 How Much Should You Spend On Social Media Marketing

If you were guaranteed $2 for every $1 you spent, wouldn’t you be looking for more cash to invest?

Every doc wishes a promise of return on their marketing investments but their hesitation from the lack of guarantee is massively restricting their growth.

When it comes to paid traffic or any investment for that matter, there is no promise of success, only a probability based on one’s skills, knowledge and experience.

Once you understand this reality, it’s much easier work within the rules and yield results.

On this episodes of Life By Design For Chiropractors I talk about my own success and failures with scaling my online marketing.

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