#108 How to Maintain a Growth Mindset During a Crisis

These are crazy times.

No matter how to slice it, the current landscape for chiropractic and essentially every other business on the planet looks grim.

We’re weeks into closures, quarantines, social distancing and the economy is in a downward spiral.

The worst part, not only is it bad, but we don’t have any real idea as to when it’s going to get any better.

Job losses, businesses closing their doors for good and major financial doom… how in the world can we stay “growth minded” during this crisis?

That’s exactly what we explore on this episode of Life By Design For Chiropractors.
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#107 Why You Need a List & How to Build One

We were all ready and fired up to start our foray into email marketing…

When to send emails, how often, how to create the content, follow up emails, funnels and much more…then we realized, we might be skipping an important step.

What is a list and why do you need one?

As it turns out we were putting the cart before the horse and taking a step back led to a fantastic podcast episode!

Enjoy this episode of Life By Design For Chiropractors.
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#106 My Exact 2nd Report Framework

What do you say at Day 2?

What do you say at future reports?

What do you say at the table?

Let’s start by saying, what I say isn’t necessarily what you should be saying.

Personally, I made the mistake of copying what Reggie or other great communicators would say to their patients and it took me years to realize it wasn’t just what I was saying but WHO I was that was saying it.

That’s not to suggest having a well designed, strategic approach to your communication isn’t helpful… it is…when it’s authentically coming from you.

With that context, here it is. Exactly what you’re often asking for…what to say.

This is a very small slice of what happens at The Life By Design TRAINING Camp. Take note, I said TRAINING, as that’s what makes this event unique.

If you listen closely and more than once, and I suggest you do, you’ll find important nuances that accumulate together to create an experience culminating in a strong win-win agreement.
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#104 Could You Afford Your Chiropractic Care?

Could you afford your chiropractic care?

That’s a question I was once asked by a speaker from the stage and unfortunately the answer was “no”.

I say unfortunately, not because I couldn’t afford my chiropractic care if I were the prospect, but because the thought that I couldn’t afford it prompted me to start worrying that…

1. Others couldn’t afford chiropractic care either and worse…

2. It was my responsibility to make sure that they could.

Like most responsibilities in my life, I took this one seriously and if you’ve listened to this podcast the rest was history.

Years of good intentioned but very bad business decisions led to low revenues, non existent profits and more stress than I ever could have imagined I’d be able to handle.

Fast forward a decade (almost two) and exposure to the right people with correct thinking… life and practice are much better.

The goal of today’s podcast is to help you avoid the massive pitfall that destroyed my practice before it ever started and kept me fighting for my practice life for years.

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