Growth – expansion, more visits, more revenue, more new cases, more patients stockpiling in your practice.
These are not the only metrics but they are a key performance indicators that would indicate “growth”.
Profitability – the bottom line, what’s left after your gross revenue minus expenses.
While growth and profitability are not mutually exclusive, it is very difficult to put your attention on both at the same time.
A growth focus requires a certain mindset and a willingness to reinvest capital into developing areas within your business.
On this episode Life By Design For Chiropractors, we map out the required information and action steps to determine which focus you should have and the consequences of each. Read More