#125 Fix Your Retention Starting With This ONE Word

PodcastSystems

We’ve been staunch proponents of building and cultivating a lexicon for years.

All great brands have their own language…

The tall, grande and venti from Starbucks being an obvious example.

There are times in the development of your lexicon that certain words become prominent in pop culture and within the media, we’d be remiss not to use them to our advantage.

Extraordinary communication is helping people to understand and consume what we’re teaching and have it result in the actions we’d love for them to take.

Actions in our case, that will without question, lead to a happier and healthier life.

Over the past 4 months in practice I’ve noticed an increasingly obvious awareness and response to a certain word I’ve used for years. Only now, with it’s emergence in the cultural lexicon, patients are taking it to mean something even more important than ever before.

On this episode of Life By Design For Chiropractors, I explain how this came to be and how to use the principle to for building a powerful lexicon of your own.

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#110 The Practice Survival Checklist

PodcastSystems

The solution to feeling anxious and scared is clarity.

During times of chaos and craziness (such as now), nothing is able to settle our mind like a plan, a blueprint, some direction; and the action that follows it.

The Practice Survival Checklist was built by asking the question…

“What are the primary requirements necessary to slow the bleeding, stabilize and confidently move forward in our business?”

We came up with 6 boxes that need to be ticked if you want to start feeling better and I dare say it, good, about the current status of your practice.
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#106 My Exact 2nd Report Framework

PodcastSystems

What do you say at Day 2?

What do you say at future reports?

What do you say at the table?

Let’s start by saying, what I say isn’t necessarily what you should be saying.

Personally, I made the mistake of copying what Reggie or other great communicators would say to their patients and it took me years to realize it wasn’t just what I was saying but WHO I was that was saying it.

That’s not to suggest having a well designed, strategic approach to your communication isn’t helpful… it is…when it’s authentically coming from you.

With that context, here it is. Exactly what you’re often asking for…what to say.

This is a very small slice of what happens at The Life By Design TRAINING Camp. Take note, I said TRAINING, as that’s what makes this event unique.

If you listen closely and more than once, and I suggest you do, you’ll find important nuances that accumulate together to create an experience culminating in a strong win-win agreement.
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#103 Practice Predictions For 2020

PodcastSystems

Can you believe it’s 2020?

It wasn’t that long ago Y2K was going to be the end of the world as we know it…I mean how could we survive when our desktop computers couldn’t register the year 2000?

Fast forward 20 years and the world is still here, it continues to evolve at an accelerated pace and that includes your practice!

You can either keep up or get crushed. Which will it be?

On this episode of Life By Design For Chiropractors we share our practice predictions for 2020. What’s hot, what’s not and what we see on the horizon.

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