#106 My Exact 2nd Report Framework

What do you say at Day 2?

What do you say at future reports?

What do you say at the table?

Let’s start by saying, what I say isn’t necessarily what you should be saying.

Personally, I made the mistake of copying what Reggie or other great communicators would say to their patients and it took me years to realize it wasn’t just what I was saying but WHO I was that was saying it.

That’s not to suggest having a well designed, strategic approach to your communication isn’t helpful… it is…when it’s authentically coming from you.

With that context, here it is. Exactly what you’re often asking for…what to say.

This is a very small slice of what happens at The Life By Design TRAINING Camp. Take note, I said TRAINING, as that’s what makes this event unique.

If you listen closely and more than once, and I suggest you do, you’ll find important nuances that accumulate together to create an experience culminating in a strong win-win agreement.
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#103 Practice Predictions For 2020

Can you believe it’s 2020?

It wasn’t that long ago Y2K was going to be the end of the world as we know it…I mean how could we survive when our desktop computers couldn’t register the year 2000?

Fast forward 20 years and the world is still here, it continues to evolve at an accelerated pace and that includes your practice!

You can either keep up or get crushed. Which will it be?

On this episode of Life By Design For Chiropractors we share our practice predictions for 2020. What’s hot, what’s not and what we see on the horizon.

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#101 Growth Or Profitability?

Growth – expansion, more visits, more revenue, more new cases, more patients stockpiling in your practice.

These are not the only metrics but they are a key performance indicators that would indicate “growth”.

Profitability – the bottom line, what’s left after your gross revenue minus expenses.

While growth and profitability are not mutually exclusive, it is very difficult to put your attention on both at the same time.

A growth focus requires a certain mindset and a willingness to reinvest capital into developing areas within your business.

On this episode Life By Design For Chiropractors, we map out the required information and action steps to determine which focus you should have and the consequences of each. Read More

#100 How To Help Patients Choose Your Ideal Recommendations

Wouldn’t it be a “dream come true” if patients told you what their check-up frequency should be and they actually got it right?

There came a time in practice when we finally figured out how to build engaged patients who were committed to the beginning stage of care but at the time, we still struggled with how to keep that engagement high beyond the first few months and no surprise… growth was mediocre at best.

Not only did I not know how to explain what to do next, but I found myself feeling anxious about asking patients to continue down the path at an ideal frequency that I had in mind for their care.

After digging deep on why we were failing to stockpile patients following their corrective care phase, I developed and re-developed (and re-developed again) a framework that simply works.

Led by a massive reduction in stress and anxiety, the new model worked to transition patients smoothly into the next phase of care and even better, they told me correctly how often they should be getting checked!

I couldn’t believe it, but after 8 years of using this communication strategy… it just works.

On this episode of Life By Design For Chiropractors, I take you inside a live recording of this topic from our Life By Design Training Camp. Read More