How many times have you heard someone say “The time is now!” or “There’s no better time for chiropractic than right now!”

More than enough right? It’s a common mantra at most seminars and I believe it’s actually TRUE but not because of chiropractic.

Let me explain what I mean and why it’s important…

You can call me a pessimist, you can disagree with me or maybe just call me a realist…. but IMO, this profession is 0% better than it was 25 years ago.

There are a handful of aspects that have improved and just as many that have regressed or totally collapsed.

For all of that time our “leaders” have told us “serve chiropractic and everything will be fine”…..”chiropractic needs you”….

Where has it gotten us? All of the effort, the investment, the campaigns, the attention, the focus that has gone into making “chiropractic” better and the end result…neutral….at best.

Apple didn’t leave it’s mark because Steve Jobs wanted to “save” the tech world. The side effect of global impact came from the relentless pursuit of his values…one of which was his company.

This has lead me to make 2 conclusions.

1. Stop trying to save chiropractic. It doesn’t work.

2. It’s a great time for chiropractic because it’s a great time for just about any entrepreneurial pursuit.

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You’ve done the tests…

Myers-Brigg, DISC and many others.

You know your personality type, you know your IQ and you’ve even started using them in your hiring process or team development.

It’s wonderful to have detailed information about yourself, your team or a position you’d love to fill, BUT do you know the one piece of information that could be the missing link to successfully applying the data you’ve harvested?

How someone takes action is a primary determinant in achieving desired outcomes.

Even the most intelligent, driven team member could be restricted if their tasks don’t match well with how they naturally get $%&T done.

Just think of all the times you’ve tried to launch or complete a project and found it painfully difficult or worse, impossible to gain traction. Maybe it wasn’t you? Or at least not you in anyway you could modify or change.

The Kolbe A Index is a powerful test that streamlines the process of identifying how people take action.

On today’s episode of Life By Design For Chiropractors, we interview David Kolbe, CEO of Kolbe Corp. to discuss the benefits of the Kolbe Index for the practicing Chiropractor and their business.

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How important is communication to the success of your business?

It’s kind a rhetorical question…

I feel confident anyone running a business, especially a chiropractic business, recognizes just how key quality communication is really is. In fact, there isn’t a single aspect of your business that doesn’t require it.

Marketing, copywriting, case reviews, reports, feedback cycles, and especially public speaking!

In every instance you are strategically moving your prospects down a funnel with the end goal of making a “sale”.

I know that word may be taboo in chiropractic and other health care professions but that’s exactly what you’re doing. You’re selling someone on a future result that benefits them…s o you had better be incredible at doing it!

On today’s episode we speak with communication expert Roberto Monaco.

Not only has Roberto being coaching thousands of clients to success for years, but he has an affinity for working with chiropractors as chiropractic has made a massive impact on his life.

Enjoy today’s episode…I’m absolutely certain what you hear will be on your to-do list right way.

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In the world of chiropractic, it’s commonplace to ADD extra ‘stuff’ into your practice.

Ketones, protein powders, weight loss, every single vitamin known to humanity, pillows, orthotics, books, workshops, essential oils, rehab tools and in some (many) cases… you’ll find everything under the sun!

Should these extras be added?

Is it anti-chiropractic to do anything else other than a check-up and correction?

Are you tempting the chiropractic gods?

This has been a heated debate among chiropractors for decades.

Unfortunately, most of those in the debate have never paid attention to incorporating real world (vs. chiro-world) business principles to the conversation.

No question, success leaves clues.

What do the most successful companies in the world choose to do? What should you do?

On this episode, that’s exactly the burning question we tackle.

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