Do you think it would be valuable (and helpful) to have a conversation with one of the best and most skilled experts in the world at what you’re trying to achieve?

If you said yes, we agree!

So when the opportunity to interview Perry Marshall, you better believe we jumped at the chance.

If you’re one of the seven people in sales and marketing (and since you’re a chiropractor you ARE in sales in marketing) who don’t know Perry Marshall, the knowledge and the principles he shared, could completely change your practice.

Perry’s rise to glory came through mastering and writing about how to use Google Adwords in your business. He is also the author of 80/20 Sales and Marketing, which is more than just a book…it is a way of looking at your business and focusing on the most important factors (the 20%) that bring you the best and most impactful results.

The purpose of this podcast is to get Perry’s take on crucial marketing and sales principles (which he applies to chiropractic) that you could plug into your practice and get immediate results.

Enjoy! Read More

There are 4 requirements necessary to create a successful chiropractic practice.

1. Leadership

2. Team

3. Systems

…and if we had to pick the one most important, it would have to be 4. Communication!

“The successful conveying of feelings or ideas.”

Consider just how important this is to the growth and impact of your practice, not to mention the effect on your life as an entrepreneur!

Can you imagine what life and practice would feel like if prospects understood your objective, patients really “got it”, happily told others, and you had a flourishing community that looked to you for leadership?

It goes without saying, this would feel wonderful…yet the VAST majority of docs are not experiencing this and have no idea where to even start.

Today’s episode is about the 3 necessary requirements you MUST have in place if you expect to develop into a master communicator.

NOTE: This process takes time, there are few shortcuts, but the results are worth every second of time, every dollar invested and every ounce of energy expended.

Enjoy this episode of Life By Design For Chiropractors. Read More

We ALL have stress in practice to deal with it…

Some of it is out of your control and therefore should stay out of your mind but for those challenges that seem to show up far too often, it’s very likely you… or your systems… or your team, well, you get the point… 🙂

Here is some low hanging fruit to help you get started. It won’t be easy, but it is where you likely need to begin…

A. Improve your understanding of 3rd Paradigm Chiropractic.

Many challenges, especially handling questions at the table, start with a poor understanding of the context in which you practice chiropractic. Start with this and a large volume of your issues disappear.

B. Increase your certainty.

There’s a reason chiropractors can say the “darnedest” things and get away with it. Imagine the incredible impact if you had certainty and you weren’t saying crazy and insane things to your patients.

C. Boost your self-esteem.

Although this plays a big role in certainty, self-esteem is a stand alone issue. It needs to be cultivated and grown as part of a lifelong process.

Once those are in place, the skills, tactics and strategies to handle your practice stress will work exponentially better.

Enjoy! Read More

When it comes to business principles and chiropractic practice, for some strange reason, we’ve been taught that they should never co-exist.

In most cases, it hasn’t been overt, but the end product of the message being propagated across the profession (today and in the past) has been a reminder that “service” is the most important trait to build your practice on.

Any doctor who wants to build their practice with profitability as one of it’s central metrics for success is looked upon as greedy and underhanded because the “true leaders” in chiropractic are in it to serve chiropractic and the world!

Of course, we’ll pretend we don’t know that many who profess to be servants would contradict their principles in a flash if it meant more cash flowing into their pockets.

How about we start having the impact we’ve preached about and be profitable, all the while…sticking to our guns and delivering what we say chiropractic is along with the life enhancing benefits that come with it?

How do we do that?

Learn to sell.

Selling? That’s blasphemous! Chiropractors shouldn’t even be talking about selling. What if someone heard us? What would they think?

Today’s episode breaks the silence on selling. Let’s start the conversation and make sure “selling” is no longer a 4-letter word in chiropractic.

Enjoy! Read More