Candy, vitamin, or painkiller?

Which one of these best describes your practice?

In my experience, most Chiropractors are positioning themselves as a “vitamin”…

Good for you, but nothing urgent or overly important.

You can live with it, you can live without it, but you probably won’t remember much about the experience either way.

I’m not suggesting that’s conscious or even what you think about your service.

But it is what your market and some of your patients think.

In order to become the go-to resource for spinal, neurological, or functional health in your community, your potential prospects must believe that you have the “painkiller”.

And I don’t mean that literally.

I mean you must become the solution to a pressing, urgent problem they desperately want to solve.

How do you accomplish that in a 3rd Paradigm Chiropractic model?

That’s the topic for this episode of Life By Design For Chiropractors. Read More