Tag: Reggie Gold

Reggie Gold’s Three Questions

CommunicationPodcast

I love Reggie Gold.

If you don’t know who this person is, and that’s becoming more and more possible, you need to expose yourself as much Reggie content as possible.

The one caveat, and I may rub some chiropractors the wrong way with this statement, is to be wary of his business model.

It’s a bust and honestly, terrible.

That said, Reggie was a fantastic communicator.

His clarity regarding The Third Paradigm of Chiropractic and how to help the public understand is second to none.

One of the recordings that stuck with me and continues to influence our Day One – Two process are his “3 Questions”.

The “3 Questions” seem simple, but when you deconstruct them, they’re actually quite genius.

On thiss episode of Life By Design For Chiropractors, I break down Reggie’s “3 Questions”. Read More

#112 Why Chiropractic is Not a Philosophy

CommunicationPodcast

Do you find yourself frustrated that your practice members and even the local community, aren’t acting as if you would act?

“Why are they doing XYZ instead of ABC?”

Even before the current crisis, were you saying “Why don’t they get it?”

You see, we want people to do what we would do by telling them what to do. That simply doesn’t work on any kind of scale.

You may find a handful of patients that don’t like to think for themselves and they’ll be motivated by your authority… that is until another authority takes your place and knocks the lowly chiropractor from the pedestal.

If you want people to act the same or even in similar ways as you, (and you do, otherwise why get involved in the first place), you must teach them to think.

The starting point is you and your viewpoint on life. Once you’ve clarified that, you can more easily teach it to others in ways that’ll be consumable and actionable.

On this episode of Life By Design For Chiropractors, we start with the flawed position that plagues most chiropractors…we address why chiropractic is NOT a philosophy.

Read More

#1 What Is Real Chiropractic?

LeadershipPodcast

I think we can all agree that chiropractic is in dire straights….

Record low utilization rates… only about 3% of the current population have an appointment. Low public opinion… a recent poll in Australia has ranked psychics as more trust worthy than chiropractors. This is part of the reason why chiropractors and chiropractic as a profession is LOSING its identity.

A simple and powerful example of that is chiropractors wanting to prescribe medications… Please understand there is nothing wrong with a profession that prescribes meds, but we already have one of those…

So how do we fix this problem? Read More