There’s an abundance of emphasis placed on delivering a strong day one experience and rightfully so… you only get one chance to make a first impression!

What about day two? That’s the close right?

Establishing a solid agreement on the second visit is a cornerstone to future retention and of course the obvious, if they don’t start there’s very little chance they become a lifetime client.

But, as important as those first two major practice visits are, they pale in comparison to “The Second Buying Decision”.

The review visit that occurs after the initial stage of care is the most important single visit for building your practice.

At this visit, all the smoke and mirrors are gone, no more bells and whistles, just an understanding from the patient that any CORE PROBLEM with the spine and nervous system is a problem and spending time and resources addressing it is a valuable pursuit.

On this week’s episode of Life By Design For Chiropractors, Dr. Kreso and I breakdown the highlights of the Life By Design framework for this critical patient interaction.

Enjoy! Read More

Strategic planning for your practice is easily the most overlooked component of future practice development.

Most docs we cross paths with dream up their vision when they start practice and yet only revisit it very briefly after an annual “spizzing” at their favourite chiropractic seminar.

That’s not going to cut it… At least not if you’re serious about being successful and seeing your vision become a reality.

If you want to reach your practice goals, you must systematically determine your needs, projects and the daily action steps that will move you incrementally closer to your vision.

You need to enroll your team into the vision and assign actions that will get the most of out your A+ players.

You need to stay on course and not fall prey to the trap of busyness that is keeping you from your dream.

You need somewhere (and not a bunch of sticky notes!) to keep all of this information organized and at your fingertips.

Say hello to The Perfect Practice Planner™. Read More