I’m sure you’ve heard of the term “fake it ’til you make it”?

While there’s some merit in the concept (specifically taking action even if you haven’t perfected your particular activity), far too often this line of thought will undermine your long-term success.

Why?

The reason is, you can’t fake one of the most fundamental psychological states required for success in practice, sales and entrepreneurship…and that’s confidence.

Authentic confidence, as opposed to the superficial BS that most people can see directly through, makes it very difficult for the person sitting directly across from you to deny your position or object to it.

Therein lies the incredible value of The Assumption Play.

Yet another play from The Chiropractic Sales Playbook that when developed, will yield tremendous, almost unbelievable results.

Having this play in your repertoire is one of the central reasons some chiropractors can say the craziest things and still motivate and move people.

I would even go as far as saying it’s THE MOST important determinant in your success as a chiropractor. The confidence and strong belief in yourself, your product and your skills sets the stage for everything else.

Of course, matching authentic confidence with solid communication, a great team and well organized systems (the LBD way!) will give you the upper hand.

Enjoy! Read More

One of the absolute best parts of my “job” is working with chiropractors to help grow themselves and in turn, grow their businesses and leave a much bigger legacy than they had ever expected.

BUT, I don’t love working with every chiropractor (no offense)…

What really gets me excited is to partner with driven, ambitious and hard working docs who are willing to put in the effort AND do the long work in order to get results. 

I’m energized every time I get off a call with a doctor who is taking full responsibility for their success and only sees me as an assistant NOT the primary cause of their outcomes (good or bad).

One of those chiropractors is Dr. Alex Ritza.

Alex had followed Life By Design For Chiropractors for a few years prior to working with our team. He consumed the free content, gathered up piles of value (and implemented what he could) until he reached the point where he knew the next step was a more intensive relationship and what he hoped would be an extremely fruitful one.

His situation is not unlike many of our listeners, and as such, I know you’ll get value from this episode of Life By Design For Chiropractors. Read More

Strategic planning for your practice is easily the most overlooked component of future practice development.

Most docs we cross paths with dream up their vision when they start practice and yet only revisit it very briefly after an annual “spizzing” at their favourite chiropractic seminar.

That’s not going to cut it… At least not if you’re serious about being successful and seeing your vision become a reality.

If you want to reach your practice goals, you must systematically determine your needs, projects and the daily action steps that will move you incrementally closer to your vision.

You need to enroll your team into the vision and assign actions that will get the most of out your A+ players.

You need to stay on course and not fall prey to the trap of busyness that is keeping you from your dream.

You need somewhere (and not a bunch of sticky notes!) to keep all of this information organized and at your fingertips.

Say hello to The Perfect Practice Planner™. Read More

Drug prescription rights, blood-work requisitions, diagnostic ultrasound, minor surgery? 

Scope expansion has either happened in your jurisdiction, it’s happening or it will very likely happen.

Your solution…get ready.

How in the world do you get ready?

You begin by asking the fundamental question – is it good for your practice?

Once you answer that single question, everything else will follow…

If you don’t you’ll be subject to consequences that you will not like.

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