When attempting to build your clinical certainty you’ve likely heard slogans like “Are you getting your greens?”, “Just listen to your innate.” or “Just tell the story.”

Don’t get me wrong, B.J. was a brilliant developer of chiropracTIC but he was also wrong… a lot. That’s just a normal part of pursuing knowledge.

Simply put, there are better ways to build your clinical muscles than to readthe green books and they all begin with an understanding of what you’re trying to accomplish. Read More

Everyone knows Life By Design is a “lifestyle” program right?

Why in the world would we be telling you this style of practice is a bad thing to consider?

In short, LBD isn’t a wellness program at all! It’s a model of practice that leverages things people care about like exercise, nutrition and personal development to support and highlight the importance of chiropractic.

Done properly, not only is it a fantastic way to practice… but it also builds chiropractic.

Done incorrectly, it can absolutely devastate your chances of being successful. Read More

Technology can be a practice game changer or it can add to your patients confusion about chiropractic.

It can be properly utilized to create objectivity or it can be relegated to another gimmick used by “sleazy” chiropractors.

Dr. David Fletcher, Chairman of the Chiropractic Leadership Alliance and chiropractic tech expert, answers the difficult questions you’ve been thinking about when it comes to using technology in your practice and gives the best practices for applying it to solidify your certainty and enhance patient care. Read More

This marketing mistake is the biggest one of all… and it’s not because it’s something challenging to do.

The marketing mistake chiropractors make most often is not knowing their market well enough.

On this episode we tell you why your avatar is so important and how to leverage that knowledge into marketing that matters.

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