This marketing mistake is the biggest one of all… and it’s not because it’s something challenging to do.

The marketing mistake chiropractors make most often is not knowing their market well enough.

On this episode we tell you why your avatar is so important and how to leverage that knowledge into marketing that matters.

Here Is What We Covered

• The one mistake you really can’t afford to make that almost every chiropractor is making.
• What is an avatar and why you you should care.
• 3 reasons why you really need to get your avatar right.
• The 3 biggest erors you make when trying to create your avatar and the black hole principle.

Stuff From This Epsiode

Check out this video of Eben Pagan talking about some really important considerations when creating your avatar.

Thank you for listening to Life By Design – The Podcast For Chiropractors… The voice of reason in Chiropractic.

— Jamie

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Dr. Jamie Richards

Dr. Jamie Richards is a consultant for chiropractors looking to transition and thrive in a 3rd Paradigm Chiropractic model. He helps doctors develop the entrepreneurial skills to maximize community impact and leverage leadership into profit.