#102 How To Make Your Patients The Hero

When it comes to your brand and your practice… who is the hero?

Is it you, your business or is it the prospect and practice member?

Great brands find a way to create a customer focused culture and your chiropractic practice should be no different!

On this episode of Life By Design For Chiropractors I share my experience from the past 6 months during which we’ve invested a large volume of time and energy into making our members the hero of the story.

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#101 Growth Or Profitability?

Growth – expansion, more visits, more revenue, more new cases, more patients stockpiling in your practice.

These are not the only metrics but they are a key performance indicators that would indicate “growth”.

Profitability – the bottom line, what’s left after your gross revenue minus expenses.

While growth and profitability are not mutually exclusive, it is very difficult to put your attention on both at the same time.

A growth focus requires a certain mindset and a willingness to reinvest capital into developing areas within your business.

On this episode Life By Design For Chiropractors, we map out the required information and action steps to determine which focus you should have and the consequences of each. Read More

#100 How To Help Patients Choose Your Ideal Recommendations

Wouldn’t it be a “dream come true” if patients told you what their check-up frequency should be and they actually got it right?

There came a time in practice when we finally figured out how to build engaged patients who were committed to the beginning stage of care but at the time, we still struggled with how to keep that engagement high beyond the first few months and no surprise… growth was mediocre at best.

Not only did I not know how to explain what to do next, but I found myself feeling anxious about asking patients to continue down the path at an ideal frequency that I had in mind for their care.

After digging deep on why we were failing to stockpile patients following their corrective care phase, I developed and re-developed (and re-developed again) a framework that simply works.

Led by a massive reduction in stress and anxiety, the new model worked to transition patients smoothly into the next phase of care and even better, they told me correctly how often they should be getting checked!

I couldn’t believe it, but after 8 years of using this communication strategy… it just works.

On this episode of Life By Design For Chiropractors, I take you inside a live recording of this topic from our Life By Design Training Camp. Read More

#99 Are You Confident You Can Deliver Results?

Is there a more confusing area of communication than results?

Is there an area of chiropractic practice that eats away at a doc’s self-esteem more than results?

Is there a topic that confuses most docs more than results?

The concept of results and how they are communicated is responsible for much of the stress, strain and anxiety that plagues a chiropractor’s mind.

On this episode of Life By Design For Chiropractors we discuss RESULTS. In the ins, the outs, the myths and more…

Enjoy! Read More