Don’t be frightened…“The Chiropractor’s Curse” is not one that needs Harry Potter to break the spell, it’s something you can tackle yourself if you know what to look out for.

Our profession loves the next shinny penny and I mean LOVES it.

We’re constantly in the search for it and when we find it, we snatch it up like it’s gold…until it’s magic wears off and the search for a new one ensues.

This cyclical activity that dominates the marketing radar for most chiropractors keeps them attentive to new ad tactics popping up on Facebook, new ways to bot social media followers, click-bait, bait and switch tactics…essentially anything that looks and appears new and claims to deliver 100’s of new patients.

Aside from the obvious fact that even if it did work, the majority could never process that many new cases properly. It also soaks up the time and energy that could be allocated towards building a lifetime strategy and follow up systems to support it.

In this episode we give you tools to avoid this trap and build a strategy that yields big ROI over the long haul. Read More