The reality is, you can do everything right…

Create an extraordinary business, deliver a VIP experience to everyone, care about your customers, get results, become the best darn chiropractic office on the planet and you could STILL get a bad online review.

For better or worse, online reviews come with the territory. If you’re operating a business in “modern” times, you should and likely do have an online presence.

An online forum or review sites like Yelp, Google and Facebook are all platforms designed for your customers and prospects to interact with your business, which includes leaving their deepest thoughts and experiences for the rest of the world to read and make their judgement about.

Sometimes the reviews are simply the rantings of an apparent lunatic who has never even been to or remotely close to your office. What can you do about those? Not much, they typically speak for themselves and your possible clients can recognize that too (hopefully).

In other cases, you or your team made a tiny omission, a misstep, or some miscommunication. It happens. Address it like a good business owner and move on.

Far worse are the reviews that just might be…well, true. I know that stings a little (or a lot). Sure, you may have a different side to the story, but somewhere along the way you or your team made a mistake.

How do you handle each of these unique situations without escalating the problem and disqualifying 1000’s along the way?

That’s exactly what we cover on this episode!
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There are 4 requirements necessary to create a successful chiropractic practice.

1. Leadership

2. Team

3. Systems

…and if we had to pick the one most important, it would have to be 4. Communication!

“The successful conveying of feelings or ideas.”

Consider just how important this is to the growth and impact of your practice, not to mention the effect on your life as an entrepreneur!

Can you imagine what life and practice would feel like if prospects understood your objective, patients really “got it”, happily told others, and you had a flourishing community that looked to you for leadership?

It goes without saying, this would feel wonderful…yet the VAST majority of docs are not experiencing this and have no idea where to even start.

Today’s episode is about the 3 necessary requirements you MUST have in place if you expect to develop into a master communicator.

NOTE: This process takes time, there are few shortcuts, but the results are worth every second of time, every dollar invested and every ounce of energy expended.

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When it comes to sales, without a doubt it’s something chiropractors (and plenty of other small business owners) absolutely hate doing.

Why?

Why is something that is at the core of operating any business so frowned upon by chiropractors?

We wanted to know, so we asked you…

In this episode we break down the results of our recent survey that helped us understand the 4 major reasons chiropractors hate selling so much.

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One of the very first pieces of infrastructure we either confirm is in place or start creating with all new clients we work with is a Productivity System.

Why?

It’s simple…before you can begin learning a Day 1 framework, building a sales process, perfecting your table talk, developing a strategic planning protocol and more, you must have the time and capacity to do the work.

Within your productivity system, you will have a bunch of moving parts, requirements and strategies…there’s a good chance it’s your “email system” that’s a massive bottleneck to your success.

Brendon Burchard’s quote says it all. “Remember the inbox is nothing but a convenient organizing system for other people’s agendas.”

The question is how do you make your email work for you, not against you?

And how can you avoid becoming a slave to your inbox and turn it into an area that supports your productivity?

You’ve likely heard of the concept “Inbox Zero” before, this is nothing new. However, what you’ll learn from today’s episode will be for most.

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