The reality is, you can do everything right…
Create an extraordinary business, deliver a VIP experience to everyone, care about your customers, get results, become the best darn chiropractic office on the planet and you could STILL get a bad online review.
For better or worse, online reviews come with the territory. If you’re operating a business in “modern” times, you should and likely do have an online presence.
An online forum or review sites like Yelp, Google and Facebook are all platforms designed for your customers and prospects to interact with your business, which includes leaving their deepest thoughts and experiences for the rest of the world to read and make their judgement about.
Sometimes the reviews are simply the rantings of an apparent lunatic who has never even been to or remotely close to your office. What can you do about those? Not much, they typically speak for themselves and your possible clients can recognize that too (hopefully).
In other cases, you or your team made a tiny omission, a misstep, or some miscommunication. It happens. Address it like a good business owner and move on.
Far worse are the reviews that just might be…well, true. I know that stings a little (or a lot). Sure, you may have a different side to the story, but somewhere along the way you or your team made a mistake.
How do you handle each of these unique situations without escalating the problem and disqualifying 1000’s along the way?
That’s exactly what we cover on this episode!
Here Is What We Covered
- The #1 step to nearly eradicating the chances of getting a bad review that will continue to affect your business for years to come.
- Exactly what to say and do if you WANT to get multiple bad reviews online.
- How missing these fundamentals will steal your momentum and leave you without the tools to close the deal.
- What to do first when a legitimate review is written.
- The one word that will guarantee escalating the complaint instead of ending it.
Thank you for listening to Life By Design – The Podcast For Chiropractors… The voice of reason in Chiropractic.
PS. Head over to iTunes to subscribe and leave a review. More people listening means more extraordinary lives! Thank you.
Dr. Jamie Richards
Dr. Jamie Richards is a consultant for chiropractors looking to transition and thrive in a 3rd Paradigm Chiropractic model. He helps doctors develop the entrepreneurial skills to maximize community impact and leverage leadership into profit.