Tag: chiropractic

#23 Why Reading The Greens Won’t Build Your Clinical Certainty

LeadershipPodcast

When attempting to build your clinical certainty you’ve likely heard slogans like “Are you getting your greens?”, “Just listen to your innate.” or “Just tell the story.”

Don’t get me wrong, B.J. was a brilliant developer of chiropracTIC but he was also wrong… a lot. That’s just a normal part of pursuing knowledge.

Simply put, there are better ways to build your clinical muscles than to readthe green books and they all begin with an understanding of what you’re trying to accomplish. Read More

#20 The 3 Most Fatal Marketing Mistakes Chiropractors Make – Mistake #1

CommunicationPodcast


This marketing mistake is the biggest one of all… and it’s not because it’s something challenging to do.

The marketing mistake chiropractors make most often is not knowing their market well enough.

On this episode we tell you why your avatar is so important and how to leverage that knowledge into marketing that matters.

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#19 The 3 Most Fatal Marketing Mistakes Chiropractors Make – Mistake #2

CommunicationPodcast

Episode #2 in this 3 part series uncovers one of the foundational components to your marketing success…a plan.

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#17 The 10 Essential Habits For Successful Chiropractors

LeadershipPodcast

There is enough “vision” to go around the entire chiropractic profession and more!

What do you need to have in place in order to ensure that your vision becomes a reality? You will need goals, objectives and the secret sauce… habits. Read More