Tag: chiropractic

#119 Making Chiropractic Mandatory

LeadershipPodcast

Could you imagine making chiropractic mandatory!?!?

Like car insurance, every single person with a spine would be mandated to receive chiropractic care.

It’s a chiropractor’s dream…or is it?

What would the profession or your practice look like if your community had no choice but to choose a chiropractor to see regularly?

On this episode of Life By Design For Chiropractors we run this thought experiment and find out how this “utopia” might play out.
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#118 Subluxation Based Chiropractic Is Dead

LeadershipPodcast

RIP Subluxation Based Chiropractic.

Your time has come.

No longer will the market accept objectively based assessments, logical care plans based on science and clinical experience, and an ongoing relationship with a health care provider who can deliver extraordinary outcomes.

Subluxation Based Chiropractor, you’re doomed!

Could this be true? Is it time?

Contrary to the belief of some, I believe the market is ripe for leadership and results…that makes a rational approach to Subluxation Based Care properly positioned for the success of the patient and chiropractor alike.

On this episode of Life By Design For Chiropractors we discuss a comment left on one of our Facebook posts. Read More

#117 3 Reasons You Feel Like S#!t Selling Chiropractic

CommunicationPodcast

You’re just about to walk into the room to review results with a new patient and there it is… that pit in your stomach.

Does this ever happen to you?

Do you feel ill after giving your recommendations?

Do you almost wish that new person would cancel just so you don’t need to have that scripted conversation?

There’s a reason you feel like s#!t selling chiropractic… actually, there’s at least 3 really good reasons you feel this way about selling chiropractic and that’s exactly what we cover on this episode of Life By Design For Chiropractors. Read More

#113 Start Comparing Yourself to Others

LeadershipPodcast

“Start comparing yourself to others”

Just wait… did I mean STOP comparing yourself to others?

Nope. Start.

Albeit contrary to the mainstream advice, comparing yourself to others is simply human nature and to avoid it, could be detrimental to your business, possibly even devastating to your mental health.

Your entire world is based on discerning one thing from another.

Comparing a chair against a table is in part how you understand the difference between the two.

One piece of building a great brand is becoming an objective observer.

Comparing everything around you provides an opportunity to more deeply understand consumer psychology and how you want the world to see and interact with your brand.

On this episode of Life By Design For Chiropractors we challenge the idea that judgement is bad and apply the opposite to building a brand the customer can love (or hate).
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