Tag: content

#68 How to Create Online Content That Converts

CommunicationPodcast

Do you spend hours every week creating what you think appears to be great content?

Your videos are full of valuable tips and instruction, your blog posts are detailed and well researched, maybe you host a podcast every week that takes hours to prepare for… but no one is showing up at your door asking for help!

With the exodus from television and radio to social media, the marketing climate has changed drastically and it’s likely you haven’t followed suit.

Information is available and it’s free.

Your market doesn’t want to be bombarded with more content they don’t care about.

The same old recycled chiropractic ads just won’t cut it anymore.

On this episode of Life By Design For Chiropractors we give you a blueprint to help your transition into making content that people care about AND content that motivates them to seek your help.

Insanity is doing the same thing over and over again expecting a different result.

Stop the road to insanity and start down the path to creating professional, authentic, appreciated and welcomed content. Read More

#34 How to Create The Right Marketing Content To Attract More New Patients

CommunicationPodcast

One of the most challenging tasks for any marketer (especially chiropractors) is creating marketing content your avatar cares about.

It’s commonplace to fall into the trap of writing blogs, recording videos and podcasts about the topics we think are important and our market NEEDS to know about.

The problem is if they don’t care, they won’t pay attention and they’ll never consume the content. Read More