#83 Flipping the Switch From Good to Great with Dr. Steven Gall

I’ve known Dr. Steven Gall for close to 10 years.

I’ve personally witnessed and had a ring side seat for many of the challenges, frustrations, hesitations, failures and now, I’m beyond ecstatic to say… successes, that Steven has experienced over his career.

In so many ways, he is the avatar for the majority of good chiropractors who in their mind want to practice in a 3rd paradigm model, but struggle to make it a successful reality.

You know deep down your practice could be better, much better.

You know “some” of the tools and tactics to make it happen.

You even have the willingness to work hard.

But you keep getting in your own way.

Sound familiar?

On today’s episode of Life By Design For Chiropractors we meet with Dr. Steven Gall from Lindenridge Family Chiropractic in Winnipeg, Canada.

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#82 Are You Making These Mistakes?

As you scroll through your news feed, skim your newest 100 emails or get lost spiraling through Instagram, this is your lifeline…

The HEADLINE.

A show stopping statement, a message that sparks curiosity or even a graphic that simply shocks you.

In each instance, your mindless consumption of information comes to a complete stop and you need to know more.

That’s the purpose of the headline!

To stop the consumer and get them to pay attention to YOU in a sea of noise and clutter.

Your business is just one of millions and as a chiropractor, it’s highly likely it’s one they are NOT searching for…at least not yet.

On this episode of Life By Design For Chiropractors I’m joined by our marketing pro, Dr. Michael Gibson, and we go granular on headlines.

We often discuss very high level ideas and concepts as they relate to your success in a Retention Based Practice but today we get into the nitty gritty of headlines.

Are you making these headline mistakes? Read More

#81 12 Things You Must Do To Make 2019 Great

The new year is right around the corner and it’s approaching fast!

As much as you’re probably tired and excited for an extended break (I sure hope you’re taking one), this is not the time to just shut down and shut off.

I’m not saying you can’t take that path but come January, you’ll wish you didn’t.

The new year is an incredible time for growth, with boundless opportunity and excitement. If you don’t use at least some of your free time wisely and plan ahead, you’ll be playing catch up from the start…again! 🙂

As with any extended pause, we can finally free some space in our mind to create and it’s this cyclical process of reflection, contemplation and only then, planning, that yields extraordinary results.

On this Life By Design For Chiropractors podcast we share 12 things you must do to make this upcoming year great.

It’s a mix of actions we’ve already been doing with some ideas we have yet to implement ourselves but think are wonderful concepts to put in play as soon as possible. Read More

#80 Why Your Social Media Marketing Isn’t Working

Despite what you may have heard or believe, social media marketing can be an amazing asset to creating the practice that you’ve always wanted, however, it needs to be used properly.

Properly, in this context, means creating and strengthening relationships over time.

Think back to when you were young, or maybe this is still true today…your family had one person in every field that they went to because they trusted them.

You had one doctor, you had one mechanic, you had a butcher, barber, dry cleaner, etc.

I’ve never met a truly successful chiropractor that wasn’t ‘the gal’ or ‘the guy’ for their community of people.

How do you get that way?

Trust!

How do you build trust? Get to know the people who live in your community intimately.

Before you would have had to meet everyone face to face, but now social media has made meeting people super simple and easy, just open up your phone and start connecting. Read More