When you understand the nature and intent of this question, you’re faced quickly with a reality you’re excited about or one that twists a knife deep in your belly.
Ultimately, it will also depend on the goals and purpose of your practice but in most cases, when having a job vs. a business…one is usually far better than the other.
On this episode of Life By Design For Chiropractors we ask the question… find out where the answers leads us! Read More
Every chiropractor wishes for a constant stream of new people knocking at their door.
I’d even say the entire practice psyche revolves around seeking out the next new patient in the vast majority of clinics we consult with.
No doubt, new patients are the lifeblood of your practice but they don’t just “show up”. That’s the problem!
Docs want something magical to happen and then get frustrated and disillusioned when it doesn’t.
As in all businesses there is a buyer’s journey. A path, a series of steps potential buyers follow before they end of even considering consulting with you.
That’s why LEAD GENERATION is one of the biggest missing links in the chiropractic profession.
On this episode of Life By Design For Chiropractors we talk about how to acquire digital leads with “The Lead Magnet.”
One of the biggest fears business owners, entrepreneurs, and chiropractors alike have about email marketing is how often to “hit send.”
It’s common to be worried about spamming your people, your leads, and your community… it’s because you care, right?
Or, maybe it’s because you’re scared of looking bad, annoying a potential prospect, or having someone opt-out of your list never to be heard of again.
On this episode of Life By Design For Chiropractors we’re sharing our experiences with email marketing, both good and bad.
The goal is to help you learn some from our mistakes and victories in order to make yourself a better marketer and help more people!
We’ve been staunch proponents of building and cultivating a lexicon for years.
All great brands have their own language…
The tall, grande and venti from Starbucks being an obvious example.
There are times in the development of your lexicon that certain words become prominent in pop culture and within the media, we’d be remiss not to use them to our advantage.
Extraordinary communication is helping people to understand and consume what we’re teaching and have it result in the actions we’d love for them to take.
Actions in our case, that will without question, lead to a happier and healthier life.
Over the past 4 months in practice I’ve noticed an increasingly obvious awareness and response to a certain word I’ve used for years. Only now, with it’s emergence in the cultural lexicon, patients are taking it to mean something even more important than ever before.
On this episode of Life By Design For Chiropractors, I explain how this came to be and how to use the principle to for building a powerful lexicon of your own.
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