Are you considering reducing your practice hours to enhance your life enjoyment, personal free time, or to spend more of those precious moments with your family?

One likely concern may be that working less will mean earning less and that’s just not something you want or you can’t have, given your current expenses.

How do we solve this dilemma?

Is working 60 hours a week in practice and on your business the only solution?

Ask Dr. Rachelle Vanderheyden-Jug.

Rachelle is a LBD Director, a mom, a wife and a chiropractor.

Over the past year she’s dramatically changed her model and approach to practice and the results have been, well…, exceptional!

On this episode of Life By Design For Chiropractors I interview Rachelle about the challenges and solutions to maximizing profits during her switch into part-time practice. Read More

Despite what you may have heard or believe, social media marketing can be an amazing asset to creating the practice that you’ve always wanted, however, it needs to be used properly.

Properly, in this context, means creating and strengthening relationships over time.

Think back to when you were young, or maybe this is still true today…your family had one person in every field that they went to because they trusted them.

You had one doctor, you had one mechanic, you had a butcher, barber, dry cleaner, etc.

I’ve never met a truly successful chiropractor that wasn’t ‘the gal’ or ‘the guy’ for their community of people.

How do you get that way?

Trust!

How do you build trust? Get to know the people who live in your community intimately.

Before you would have had to meet everyone face to face, but now social media has made meeting people super simple and easy, just open up your phone and start connecting. Read More

If you’re a Canadian chiropractor, you likely know about the recent hit piece regarding chiropractic in the Globe and Mail.

It’s just one of many over the past couple decades and it definitely won’t be the last.

What that means to us at Life By Design For Chiropractors, is that lessons can be learned from these articles…lessons that can help us design our practice approach in ways that deliver the impeccable level of care we imagine and keep us from risky behaviour all at the same time.

These are not mutually exclusive ideas.

Many chiropractors think that to see enough new patients we need to litter social media with ads and offers for low price examinations or other hooks to lure potential prospects close enough to snatch them up!

On one hand proponents would say “but they work!” and while I’d agree, I would also add in the caveat… “but at what expense?”

Is a stream of new prospects worth the risk of losing your license? Your reputation?

In this episode of Life By Design For Chiropractors we explore the article’s tenants and tease out which are completely false and which ones we could actually learn a thing or two about in order to protect us in the future. Read More

I received a special email in my inbox last week…

It was an email I look forward to getting regularly and one I rarely, if ever delete without consuming.

Most often this email is more than just a “good read”, it’s an email that instigates deep thought, introspection and in some cases a change or modified plan of action.

You can thank marketer extraordinaire Dean Jackson for today’s podcast topic…

What’s the type of practice most chiropractors are operating?

If we’re honest (and I’ve seen the stats time and time again to prove it), most of the profession is aiming to see as many new patients as absolutely possible.

Now that’s not a bad thing if you have the infrastructure to keep them and deliver an exceptional experience.

Unfortunately, in most cases that’s absolutely not what’s happening!

The majority NEED as many new patients as possible to make up for the lack of retention, the dilution of their fees and ongoing devaluation of their care process.

Retention seems harder until you know more about what it takes to build and grow a RETENTION BASED PRACTICE.

Once you get past the scary unknown and accept what you’re currently doing is unsustainable and tiring… (not to mention stressful and less profitable!) you can begin the transition to an easier, less expensive and far more profitable and enjoyable model.

On this episode of Life By Design For Chiropractors we talk about why the Retention Based Practice is the way to go and how you can get started moving towards the “light”.

Enjoy! Read More