#80 Why Your Social Media Marketing Isn’t Working


Despite what you may have heard or believe, social media marketing can be an amazing asset to creating the practice that you’ve always wanted, however, it needs to be used properly.

Properly, in this context, means creating and strengthening relationships over time.

Think back to when you were young, or maybe this is still true today…your family had one person in every field that they went to because they trusted them.

You had one doctor, you had one mechanic, you had a butcher, barber, dry cleaner, etc.

I’ve never met a truly successful chiropractor that wasn’t ‘the gal’ or ‘the guy’ for their community of people.

How do you get that way?


How do you build trust? Get to know the people who live in your community intimately.

Before you would have had to meet everyone face to face, but now social media has made meeting people super simple and easy, just open up your phone and start connecting.

Here Is What We Covered

  • The 4 main reasons you’re not killing it with your social media presence.
  • Why you really need to spend less time talking and more time listening and interacting with people. Yes it’s true social media is more crowded now then ever before and I hate to break the news to you – it’s just going to get more crowded. The best way to get someone’s attention is to interact with them one on one. Stop worrying so much about how many followers and likes you have and starting worrying more about how many people actually care to hear what you have to say, that’s what will lead to appointments and patients.
  • Why you need to get them to say ‘that’s me’ with the content you create. If you can’t get that reaction from the person you’re trying to reach, you’re lost.
  • Why you need to post more often than you are and how to go about doing it.

Thank you for listening to Life By Design – The Podcast For Chiropractors… The voice of reason in Chiropractic.

— Kreso & Rachelle

PS. Head over to iTunes to subscribe and leave a review. More people listening means more extraordinary lives! Thank you.


Dr. Jamie Richards

Dr. Jamie Richards is a consultant for chiropractors looking to transition and thrive in a 3rd Paradigm Chiropractic model. He helps doctors develop the entrepreneurial skills to maximize community impact and leverage leadership into profit.

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