Now matter how wonderful you think your practice is, there’s always room for improvement!

In some cases, you’d be very pleasantly surprised at how fixing, modifying or updating a deficient area of your business will massively impact your bottom line.

Recently we made a staff change at the team leader position. It wasn’t due to poor performance…it was a change we made to stay ahead of the growth curve. We saw an opportunity that matched our values and quickly changed course.

In the process of training our newest team member we started an audit of our systems and realized a few key areas were being missed…we made the necessary changes and without having to increase our new patient volume we saw a 10% growth in visits per week in less than 14 days!

I was honestly shocked. Where did all these visits come from without having to attend a spinal screening or run an ad for the $27 exam?

They came from our team holding patients accountable to the visit schedule we originally agreed to and the majority of the contact was over the phone.

Old school right?

The take home point is not only that an accountability system is necessary but that every system in your office matters.

On this episode of Life By Design For Chiropractors we recount the entire experience and the lessons I learned along the way.

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There’s an abundance of emphasis placed on delivering a strong day one experience and rightfully so… you only get one chance to make a first impression!

What about day two? That’s the close right?

Establishing a solid agreement on the second visit is a cornerstone to future retention and of course the obvious, if they don’t start there’s very little chance they become a lifetime client.

But, as important as those first two major practice visits are, they pale in comparison to “The Second Buying Decision”.

The review visit that occurs after the initial stage of care is the most important single visit for building your practice.

At this visit, all the smoke and mirrors are gone, no more bells and whistles, just an understanding from the patient that any CORE PROBLEM with the spine and nervous system is a problem and spending time and resources addressing it is a valuable pursuit.

On this week’s episode of Life By Design For Chiropractors, Dr. Kreso and I breakdown the highlights of the Life By Design framework for this critical patient interaction.

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ABC.

To paraphrase this famous scene from Glengarry Glen Ross…“Always be closing.”

The concept of closing haunts chiropractors for a long list of possible reasons from poor self-esteem to misunderstood semantics.

It seems much easier, with far less stress and pressure to just “hope” for a working relationship to emerge from being a good doctor, “telling the story” or in many cases, good luck.

The problem is, and I’ll be as blunt as possible…it doesn’t work.

Aside from the reality that I tried it myself for many years with little success, the research on consumer psychology verifies people don’t just fall into a purchase, it’s a complex decision making process.

If you want to the end result to be a win-win working relationship, you’d better be involved in helping your prospect make a choice that is in their best interest today and for their future.

Instead of “closing” and all the negative attachment you may have to the word itself, go ahead and replace it with “getting an agreement”. You’ll feel an immediate ease and a clearer view of the goal during your sales process (we’ll save your attachments to the word selling for another time).

On this episode we cover the need for authentically closing the loop and getting strong agreements with your potential clients.

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Communication is at the heart of everything from marketing to conversion and retention. There’s really not a single interaction on- or off-line that isn’t improved by strengthening your abilities to communicate.

What I find interesting is that very few doctors actually practice this fundamental component to their practice success.

Outside of some coaching that only ‘sort of’ gets implemented or on the Monday following a spizzed up weekend at a seminar, those notes with strategies for improvement all end up packed away collecting dust and your practice never changes.

This episode is about the Feynman Technique for learning…

Dr. Feynman was a world-class, Nobel Prize winning Physicist but he was also famous as someone who was an expert in many different topics.

In his pursuit of knowledge, he was able to develop a method that was also developed into a technique for others to learn even the most complex of concepts as quickly as possible.

This is of obvious value to you, the chiropractor, as learning to simplify your communication (including your table talk) to a population that understands very little about the benefits of your service could be just the catalyst you need for growth.
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