Tag: chiropractic practice management

#94 How To Boost Your Revenue Without Adding Visits (or Compromising Your Values)

It’s nice to be paid well for providing value, doing what you love… I highly doubt many docs would disagree.

However, the thought of grinding out more patient visits or adding more days, especially if you’re already feeling the pressure of your ceiling caving in, is haunting.

The stress, fatigue and anxiety builds just starting to think about it.

Thankfully, you saw a FB ad for the next, best product or service you can add to your practice and soon you’ll be free!!!!

“It’s a simple, turnkey system.”….suuuure it is.

Forget the fact it has little to do with the Core Product you’re delivering, that it’s costing you precious time for a minuscule return or even worse, it’s eating away at your credibility… 

What if there was a way to increase your revenue without seeing more visits or working more days?

It’s called ascension. Read More

#77 How I Grew My Practice 10% In 14 Days

Now matter how wonderful you think your practice is, there’s always room for improvement!

In some cases, you’d be very pleasantly surprised at how fixing, modifying or updating a deficient area of your business will massively impact your bottom line.

Recently we made a staff change at the team leader position. It wasn’t due to poor performance…it was a change we made to stay ahead of the growth curve. We saw an opportunity that matched our values and quickly changed course.

In the process of training our newest team member we started an audit of our systems and realized a few key areas were being missed…we made the necessary changes and without having to increase our new patient volume we saw a 10% growth in visits per week in less than 14 days!

I was honestly shocked. Where did all these visits come from without having to attend a spinal screening or run an ad for the $27 exam?

They came from our team holding patients accountable to the visit schedule we originally agreed to and the majority of the contact was over the phone.

Old school right?

The take home point is not only that an accountability system is necessary but that every system in your office matters.

On this episode of Life By Design For Chiropractors we recount the entire experience and the lessons I learned along the way.

Enjoy! Read More

#76 The Single Most Important Visit For Building Your Practice

There’s an abundance of emphasis placed on delivering a strong day one experience and rightfully so… you only get one chance to make a first impression!

What about day two? That’s the close right?

Establishing a solid agreement on the second visit is a cornerstone to future retention and of course the obvious, if they don’t start there’s very little chance they become a lifetime client.

But, as important as those first two major practice visits are, they pale in comparison to “The Second Buying Decision”.

The review visit that occurs after the initial stage of care is the most important single visit for building your practice.

At this visit, all the smoke and mirrors are gone, no more bells and whistles, just an understanding from the patient that any CORE PROBLEM with the spine and nervous system is a problem and spending time and resources addressing it is a valuable pursuit.

On this week’s episode of Life By Design For Chiropractors, Dr. Kreso and I breakdown the highlights of the Life By Design framework for this critical patient interaction.

Enjoy! Read More

#66 How Chiropractors Should Use Instagram

The marketing landscape is changing rapidly… Thirty years ago it was direct mail, then came email marketing and finally social media has taken the world by storm… Facebook, Twitter, YouTube, and Instagram.

We’ve repeatedly made it known that while the tactics and best places to grab attention may change, marketing principles do not.

There will never be a time when positioning, differentiation, segmentation, knowing your target market or follow-up are not at the centerpiece of your marketing plan.

Yet, that hasn’t stopped chiropractors from chasing the shiny penny from one social media platform the next using the same old marketing tactics (and some new sleazy ones too).

It’s not that social media can’t be a valuable asset in your marketing arsenal..at this point in the game, it should be a foundational component.

That said, there’s a way to use social media – a method to the madness that can yield some insanely incredible results for the chiropractor.

On today’s episode of Life By Design For Chiropractors we’re joined by LBDFC Director Dr. Kreso Jug to discuss his success using Instagram in his practice.

Enjoy! Read More