Tag: chiropractic practice

#110 The Practice Survival Checklist


The solution to feeling anxious and scared is clarity.

During times of chaos and craziness (such as now), nothing is able to settle our mind like a plan, a blueprint, some direction; and the action that follows it.

The Practice Survival Checklist was built by asking the question…

“What are the primary requirements necessary to slow the bleeding, stabilize and confidently move forward in our business?”

We came up with 6 boxes that need to be ticked if you want to start feeling better and I dare say it, good, about the current status of your practice.
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Chiropractors Say The Darndest Things (& Still Build Big Practices)


I’m sure you’ve heard of the term “fake it ’til you make it”?

While there’s some merit in the concept (specifically taking action even if you haven’t perfected your particular activity), far too often this line of thought will undermine your long-term success.


The reason is, you can’t fake one of the most fundamental psychological states required for success in practice, sales and entrepreneurship…and that’s confidence.

Authentic confidence, as opposed to the superficial BS that most people can see directly through, makes it very difficult for the person sitting directly across from you to deny your position or object to it.

Therein lies the incredible value of The Assumption Play.

Yet another play from The Chiropractic Sales Playbook that when developed, will yield tremendous, almost unbelievable results.

Having this play in your repertoire is one of the central reasons some chiropractors can say the craziest things and still motivate and move people.

I would even go as far as saying it’s THE MOST important determinant in your success as a chiropractor. The confidence and strong belief in yourself, your product and your skills sets the stage for everything else.

Of course, matching authentic confidence with solid communication, a great team and well organized systems (the LBD way!) will give you the upper hand.

Enjoy! Read More

#55 Be Like Alex: Grow Your Practice 144% In 9 Months


One of the absolute best parts of my “job” is working with chiropractors to help grow themselves and in turn, grow their businesses and leave a much bigger legacy than they had ever expected.

BUT, I don’t love working with every chiropractor (no offense)…

What really gets me excited is to partner with driven, ambitious and hard working docs who are willing to put in the effort AND do the long work in order to get results. 

I’m energized every time I get off a call with a doctor who is taking full responsibility for their success and only sees me as an assistant NOT the primary cause of their outcomes (good or bad).

One of those chiropractors is Dr. Alex Ritza.

Alex had followed Life By Design For Chiropractors for a few years prior to working with our team. He consumed the free content, gathered up piles of value (and implemented what he could) until he reached the point where he knew the next step was a more intensive relationship and what he hoped would be an extremely fruitful one.

His situation is not unlike many of our listeners, and as such, I know you’ll get value from this episode of Life By Design For Chiropractors. Read More

#41 Stop Trying To Save Chiropractic And Start Growing Your Practice


How many times have you heard someone say “The time is now!” or “There’s no better time for chiropractic than right now!”

More than enough right? It’s a common mantra at most seminars and I believe it’s actually TRUE but not because of chiropractic.

Let me explain what I mean and why it’s important…

You can call me a pessimist, you can disagree with me or maybe just call me a realist…. but IMO, this profession is 0% better than it was 25 years ago.

There are a handful of aspects that have improved and just as many that have regressed or totally collapsed.

For all of that time our “leaders” have told us “serve chiropractic and everything will be fine”…..”chiropractic needs you”….

Where has it gotten us? All of the effort, the investment, the campaigns, the attention, the focus that has gone into making “chiropractic” better and the end result…neutral….at best.

Apple didn’t leave it’s mark because Steve Jobs wanted to “save” the tech world. The side effect of global impact came from the relentless pursuit of his values…one of which was his company.

This has lead me to make 2 conclusions.

1. Stop trying to save chiropractic. It doesn’t work.

2. It’s a great time for chiropractic because it’s a great time for just about any entrepreneurial pursuit.

Enjoy! Read More