You’ve probably read this article or at minimum seen it posted on various Facebook groups followed by streams of commentary.

Chiropractic is BS.

Now, you’ve been told to look away, don’t draw attention to the article, do not comment on it or “share” it…

For many of those reasons, I agree. There’s nothing worth starting an online debate about. It’s a recycle of the same old s&*#.

That said, I do believe there is value in using the article for our own education and personal development.

Much of what the author says is built on straw men, cherry picking, appeals to authority and ad hominem attacks. There’s a clear misunderstanding, misinterpretation of information or a blatant attempt to just leave out some of context.

At first read, the scathing commentary about Chiropractic would make nearly any chiropractor defensive…the author is blasting the profession saying it’s BS, it’s been linked to injuries, stokes and death…

But the deeper you go, the more you move past the easily dismantled arguments and find a source of truth. The likes of which we need to accept and begin to address.

If you find yourself struggling for certainty, feeling defensive every time an article blasting chiropractic is posted or anytime someone you know has a negative comment about your profession…this episode is definitely for you.

Knowing in your mind what is correct gives you the ability to live in reality, accept your shortcomings and grind ahead solving the problems that keep you from an extraordinary practice and out of the trenches battling your (and other people’s) demons.
Read More

You may have noticed…

We’ve been talking at length about “sales” over the past couple months.

Yes, that’s the topic of our upcoming live event called Life Con AND it’s also one of the most important fundamental components of your success infrastructure.

Let’s not forget that selling is a good thing. It’s getting people engaged in a future result that is good for them…it’s a win-win in every single way.

Because of that, not having a sales process or skill set will tank your business as fast as not having any new prospective patients.

In a Retention Based Practice, which we strongly endorse, you will depend on guiding people through the decision making process and getting an abundance of yeses.

Without strong agreements, you’ll need a constant stream of new prospects just to survive.

We have identified 10 situations that require a specific sales strategy, however, there are 3 areas that most often go overlooked and are probably costing you countless amounts of profit and potential impact in your community.
Read More

The reality is, you can do everything right…

Create an extraordinary business, deliver a VIP experience to everyone, care about your customers, get results, become the best darn chiropractic office on the planet and you could STILL get a bad online review.

For better or worse, online reviews come with the territory. If you’re operating a business in “modern” times, you should and likely do have an online presence.

An online forum or review sites like Yelp, Google and Facebook are all platforms designed for your customers and prospects to interact with your business, which includes leaving their deepest thoughts and experiences for the rest of the world to read and make their judgement about.

Sometimes the reviews are simply the rantings of an apparent lunatic who has never even been to or remotely close to your office. What can you do about those? Not much, they typically speak for themselves and your possible clients can recognize that too (hopefully).

In other cases, you or your team made a tiny omission, a misstep, or some miscommunication. It happens. Address it like a good business owner and move on.

Far worse are the reviews that just might be…well, true. I know that stings a little (or a lot). Sure, you may have a different side to the story, but somewhere along the way you or your team made a mistake.

How do you handle each of these unique situations without escalating the problem and disqualifying 1000’s along the way?

That’s exactly what we cover on this episode!
Read More

When it comes to sales, without a doubt it’s something chiropractors (and plenty of other small business owners) absolutely hate doing.

Why?

Why is something that is at the core of operating any business so frowned upon by chiropractors?

We wanted to know, so we asked you…

In this episode we break down the results of our recent survey that helped us understand the 4 major reasons chiropractors hate selling so much.

Enjoy this episode of Life By Design For Chiropractors. Read More