There’s three categories of people and you can be grouped by “what people WOULD say about you if asked”.

That’s not to suggest we care completely about what others say about us, but for the sake of this example, it’s worth exploring.

Story One

“Bill, he’s OK. He’s late a lot and leaves early. He misses deadlines and really doesn’t seem to care, in fact, he thinks he’s the best at everything and he doesn’t need to do the work.”

Story Two

“Bill, I like him. Good guy. Works hard. Does his job.”

Story Three

“Bill? Geez, the guy’s a machine. It’s actually unbelievable what he gets done… I’m not even sure he’s human. He’s the first one here, the last to leave, never complains and his results are off the chart. That’s my goal… to be like Bill. If I was, I know I’d be successful!”

Which story would you like told about you?

On this episode I talk further about what it takes to be great!
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What happens when a “troll” leaves negative remarks about your business or practice online?

You celebrate.

WTH?

The fact that someone cares enough about what you said or did to leave a negative comment is a tremendously positive sign for your brand.

All great brands have haters…people who are so opposed to what you’re standing for, they just can’t resist making their voice heard.

Assuming you’re not saying anything hateful or ridiculous, having a portion of the marketplace against you, gives those who stand with you something to put their passions behind.

Don’t confuse everyone loving your brand for not knowing or even caring about you.

On this episode of Life By Design For Chiropractors, we tackle trolls and how you can actually use their comments to help grow your practice.
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Could you imagine making chiropractic mandatory!?!?

Like car insurance, every single person with a spine would be mandated to receive chiropractic care.

It’s a chiropractor’s dream…or is it?

What would the profession or your practice look like if your community had no choice but to choose a chiropractor to see regularly?

On this episode of Life By Design For Chiropractors we run this thought experiment and find out how this “utopia” might play out.
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You’re just about to walk into the room to review results with a new patient and there it is… that pit in your stomach.

Does this ever happen to you?

Do you feel ill after giving your recommendations?

Do you almost wish that new person would cancel just so you don’t need to have that scripted conversation?

There’s a reason you feel like s#!t selling chiropractic… actually, there’s at least 3 really good reasons you feel this way about selling chiropractic and that’s exactly what we cover on this episode of Life By Design For Chiropractors. Read More