We fielded a question this past week inside our Life By Design For Chiropractors ELITE Doctors group and it prompted a deeper conversation on today’s episode.

How do you handle unhappy patients? The answer is…”It depends!”

As per the usual response, it depends on the context.

How we would handle a customer service issue with a long time patient who has shown their loyalty to our business, invested thousands of dollars and referred many thousands more, is going to be very different than how we address a prospect calling in and not happy with a policy of ours.
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You’re just about to walk into the room to review results with a new patient and there it is… that pit in your stomach.

Does this ever happen to you?

Do you feel ill after giving your recommendations?

Do you almost wish that new person would cancel just so you don’t need to have that scripted conversation?

There’s a reason you feel like s#!t selling chiropractic… actually, there’s at least 3 really good reasons you feel this way about selling chiropractic and that’s exactly what we cover on this episode of Life By Design For Chiropractors. Read More

I’m happy that the idea of creating boundaries is gaining popularity.

I’m almost positive we can thank Brene Brown exclusively for this, but I’m sure there are other authors who’ve contributed.

Successful offices and chiropractors who ‘close’ a lot of new patients don’t rely on fancy words or manipulation tactics.

They are authentically good, caring people who know how to make strong, clear agreements with their new patients before accepting them into care.

Even that concept, which I know you’ve heard before, of YOU accepting them is powerful if you actually grasp it vs. just fronting like you ‘own’ it, when you really don’t.

I wanted to take this time and record this quick video on a verbatim line I use to open the communication pathways to making a strong agreement with a new patients when accepting a case. Read More

If you were guaranteed $2 for every $1 you spent, wouldn’t you be looking for more cash to invest?

Every doc wishes a promise of return on their marketing investments but their hesitation from the lack of guarantee is massively restricting their growth.

When it comes to paid traffic or any investment for that matter, there is no promise of success, only a probability based on one’s skills, knowledge and experience.

Once you understand this reality, it’s much easier work within the rules and yield results.

On this episodes of Life By Design For Chiropractors I talk about my own success and failures with scaling my online marketing.

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