Communication is at the heart of everything from marketing to conversion and retention. There’s really not a single interaction on- or off-line that isn’t improved by strengthening your abilities to communicate.

What I find interesting is that very few doctors actually practice this fundamental component to their practice success.

Outside of some coaching that only ‘sort of’ gets implemented or on the Monday following a spizzed up weekend at a seminar, those notes with strategies for improvement all end up packed away collecting dust and your practice never changes.

This episode is about the Feynman Technique for learning…

Dr. Feynman was a world-class, Nobel Prize winning Physicist but he was also famous as someone who was an expert in many different topics.

In his pursuit of knowledge, he was able to develop a method that was also developed into a technique for others to learn even the most complex of concepts as quickly as possible.

This is of obvious value to you, the chiropractor, as learning to simplify your communication (including your table talk) to a population that understands very little about the benefits of your service could be just the catalyst you need for growth.
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The marketing landscape is changing rapidly… Thirty years ago it was direct mail, then came email marketing and finally social media has taken the world by storm… Facebook, Twitter, YouTube, and Instagram.

We’ve repeatedly made it known that while the tactics and best places to grab attention may change, marketing principles do not.

There will never be a time when positioning, differentiation, segmentation, knowing your target market or follow-up are not at the centerpiece of your marketing plan.

Yet, that hasn’t stopped chiropractors from chasing the shiny penny from one social media platform the next using the same old marketing tactics (and some new sleazy ones too).

It’s not that social media can’t be a valuable asset in your marketing arsenal..at this point in the game, it should be a foundational component.

That said, there’s a way to use social media – a method to the madness that can yield some insanely incredible results for the chiropractor.

On today’s episode of Life By Design For Chiropractors we’re joined by LBDFC Director Dr. Kreso Jug to discuss his success using Instagram in his practice.

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I’m sure you’ve heard of the term “fake it ’til you make it”?

While there’s some merit in the concept (specifically taking action even if you haven’t perfected your particular activity), far too often this line of thought will undermine your long-term success.

Why?

The reason is, you can’t fake one of the most fundamental psychological states required for success in practice, sales and entrepreneurship…and that’s confidence.

Authentic confidence, as opposed to the superficial BS that most people can see directly through, makes it very difficult for the person sitting directly across from you to deny your position or object to it.

Therein lies the incredible value of The Assumption Play.

Yet another play from The Chiropractic Sales Playbook that when developed, will yield tremendous, almost unbelievable results.

Having this play in your repertoire is one of the central reasons some chiropractors can say the craziest things and still motivate and move people.

I would even go as far as saying it’s THE MOST important determinant in your success as a chiropractor. The confidence and strong belief in yourself, your product and your skills sets the stage for everything else.

Of course, matching authentic confidence with solid communication, a great team and well organized systems (the LBD way!) will give you the upper hand.

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What is hyperclarity?

Well, it’s exactly what you think it is…being extremely clear.

In the context of a Chiropractic practice, it means communicating in a way such that your patients will understand exactly what you mean with zero uncertainty.

Why wouldn’t a chiropractor or any health care provider (or any person) not want to do that?

It most cases, it’s not a case of not wanting to, but instead a case of not having the strength of character to see it through.

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