Struggling with your marketing?

Crickets when you post a video to social?

No one is visiting your website?

You’ve created the world’s greatest lead magnet…

And not a single person has opted in?

It must be your market.

Really, it’s the only logical solution.

Similar to your patient who has “tried” everything and even followed your advice to a T.

Yes, sure they did. 🙂

When you have a marketing problem, the single most productive approach is to assume YOU, not your market, is the problem.

Even if you aren’t the only issue, it’s still the fastest, most controllable way to right the ship and get headed in the direction you’d like.

On this episode of Life By Design For Chiropractors, Kreso and I get back together for a live discussion about markets. Read More

When a patient says no to our recommendations, we assume it’s always something we said or didn’t say, something we did or didn’t do.

That is the case sometimes, but far too often much of the information we could add to aid the decision-making process gets overlooked.

There’s an entire hierarchy of needs at work inside the patient’s mind and most often completely unknown to the patient themselves.

If we know and understand what the patient needs, we can tailor our information, environment, and efforts to ensure these “beliefs” are covered during our interactions.

The end result…

More yeses.

Happier patients.

Better outcomes.

On this episode of Life By Design For Chiropractors I share “The 5 Things Patients Must Believe Before Saying Yes.” Read More

Hard bone on a soft nerve?

Foot on the water hose?

How do you communicate chiropractic in the 21st century?

There have been, and still are, some incredible minds in Chiropractic.

Kent, Gentempo, Chestnut, Minardi, Murphy, Haavik and many more I’m certainly missing.

These pioneers have moved us away from the bone on nerve model to a new contemporary view of the spine, the nervous system and subluxation.

As powerful as science is, understanding the science and making it consumable for your market and your patients is a totally different story.

On this episode of Life By Design For Chiropractors I share a concept I’ve been developing in my own practice that I believe will be of tremendous value to those Chiropractors listening in. Read More

Every chiropractor wishes for a constant stream of new people knocking at their door.

I’d even say the entire practice psyche revolves around seeking out the next new patient in the vast majority of clinics we consult with.

No doubt, new patients are the lifeblood of your practice but they don’t just “show up”. That’s the problem!

Docs want something magical to happen and then get frustrated and disillusioned when it doesn’t.

As in all businesses there is a buyer’s journey. A path, a series of steps potential buyers follow before they end of even considering consulting with you.

That’s why LEAD GENERATION is one of the biggest missing links in the chiropractic profession.

On this episode of Life By Design For Chiropractors we talk about how to acquire digital leads with “The Lead Magnet.”

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