Tag: communication

#127 Acquire Digital Leads With This Tool

CommunicationPodcast

Every chiropractor wishes for a constant stream of new people knocking at their door.

I’d even say the entire practice psyche revolves around seeking out the next new patient in the vast majority of clinics we consult with.

No doubt, new patients are the lifeblood of your practice but they don’t just “show up”. That’s the problem!

Docs want something magical to happen and then get frustrated and disillusioned when it doesn’t.

As in all businesses there is a buyer’s journey. A path, a series of steps potential buyers follow before they end of even considering consulting with you.

That’s why LEAD GENERATION is one of the biggest missing links in the chiropractic profession.

On this episode of Life By Design For Chiropractors we talk about how to acquire digital leads with “The Lead Magnet.”

Read More

#120 Dealing With Unhappy Patients

CommunicationPodcast

We fielded a question this past week inside our Life By Design For Chiropractors ELITE Doctors group and it prompted a deeper conversation on today’s episode.

How do you handle unhappy patients? The answer is…”It depends!”

As per the usual response, it depends on the context.

How we would handle a customer service issue with a long time patient who has shown their loyalty to our business, invested thousands of dollars and referred many thousands more, is going to be very different than how we address a prospect calling in and not happy with a policy of ours.
Read More

#117 3 Reasons You Feel Like S#!t Selling Chiropractic

CommunicationPodcast

You’re just about to walk into the room to review results with a new patient and there it is… that pit in your stomach.

Does this ever happen to you?

Do you feel ill after giving your recommendations?

Do you almost wish that new person would cancel just so you don’t need to have that scripted conversation?

There’s a reason you feel like s#!t selling chiropractic… actually, there’s at least 3 really good reasons you feel this way about selling chiropractic and that’s exactly what we cover on this episode of Life By Design For Chiropractors. Read More

RBP Daily | How Accepting A Case Makes You The Boss

The Retention Based Practice Daily

I’m happy that the idea of creating boundaries is gaining popularity.

I’m almost positive we can thank Brene Brown exclusively for this, but I’m sure there are other authors who’ve contributed.

Successful offices and chiropractors who ‘close’ a lot of new patients don’t rely on fancy words or manipulation tactics.

They are authentically good, caring people who know how to make strong, clear agreements with their new patients before accepting them into care.

Even that concept, which I know you’ve heard before, of YOU accepting them is powerful if you actually grasp it vs. just fronting like you ‘own’ it, when you really don’t.

I wanted to take this time and record this quick video on a verbatim line I use to open the communication pathways to making a strong agreement with a new patients when accepting a case. Read More