Tag: communication

#111 How Much Should You Spend On Social Media Marketing

If you were guaranteed $2 for every $1 you spent, wouldn’t you be looking for more cash to invest?

Every doc wishes a promise of return on their marketing investments but their hesitation from the lack of guarantee is massively restricting their growth.

When it comes to paid traffic or any investment for that matter, there is no promise of success, only a probability based on one’s skills, knowledge and experience.

Once you understand this reality, it’s much easier work within the rules and yield results.

On this episodes of Life By Design For Chiropractors I talk about my own success and failures with scaling my online marketing.

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#109 How to Communicate During a Crisis

Communication is ALWAYS one of the requirements for success in practice, business and life.

During a crisis, what you say, how you say it and who you say it to becomes of the utmost importance.

You’ll find three very unique groups that you’ll need to be speaking to with unique narratives for each.

On this episode of Life By Design For Chiropractors we cover how to communicate during a crisis.
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#100 How To Help Patients Choose Your Ideal Recommendations

Wouldn’t it be a “dream come true” if patients told you what their check-up frequency should be and they actually got it right?

There came a time in practice when we finally figured out how to build engaged patients who were committed to the beginning stage of care but at the time, we still struggled with how to keep that engagement high beyond the first few months and no surprise… growth was mediocre at best.

Not only did I not know how to explain what to do next, but I found myself feeling anxious about asking patients to continue down the path at an ideal frequency that I had in mind for their care.

After digging deep on why we were failing to stockpile patients following their corrective care phase, I developed and re-developed (and re-developed again) a framework that simply works.

Led by a massive reduction in stress and anxiety, the new model worked to transition patients smoothly into the next phase of care and even better, they told me correctly how often they should be getting checked!

I couldn’t believe it, but after 8 years of using this communication strategy… it just works.

On this episode of Life By Design For Chiropractors, I take you inside a live recording of this topic from our Life By Design Training Camp. Read More

#88 Why You Need a Show with Guest Mark Kaye

At Life By Design we’ve been putting on “shows” since 2009.

Whether it be the podcasts, live events, web trainings, videos and more… we hope that you’ve been thoroughly entertained while at the same time, gathered immense value from all of the materials.

When I was “surfing” the web one day a few months ago, I came across a fellow showman touting the importance of a “show”.

The fact is, he’d taken it many steps further into creating entire trainings and a community all in support of his concept…

“YOU NEED A SHOW!”

After personally engaging in his content, I knew he was a perfect to introduce to the Life By Design For Chiropractors community 🙂

On today’s episode of LBDFC I interviewed long time radio host, podcaster and showman…Mark Kaye. Read More