While the final two months of the year are a wonderful time for strategic planning, they are especially perfect for planning the marketing segment of your business.

Most small businesses practice reactive marketing…when customers are dwindling, they institute an uptick to their marketing campaigns and launch recycled tactics to grab a few new clients to keep the machine churning.

It can work, in fact it’s how most chiropractic practices generate new business. The problem is that “working” is far from optimal.

Without a marketing strategy and blueprint you’re leaving massive impact and profits on the table, not to mention significantly increasing your stress and frustration.

The solution is a well thought out Marketing Blueprint and a plan to start taking action. Read More

One of the most overlooked (or avoided) components of your practice is the feedback cycle. It’s a system most successful practices have mastered and one struggling practices are terrified of.

On today’s show we start with why feedback should be a standard protocol and more importantly how not having this system is a huge missed opportunity. Read More

Have you ever been in the flow, experiencing the perfect day… until a patient asks you that one question you hate hearing?

The patient questions that haunt you can be the difference between a great day and the worst day. When you nail them, your credibility grows, but when you miss… you take a hit that can be tough to come back from.

On today’s episode we tackle some of those questions.

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Technology can be a practice game changer or it can add to your patients confusion about chiropractic.

It can be properly utilized to create objectivity or it can be relegated to another gimmick used by “sleazy” chiropractors.

Dr. David Fletcher, Chairman of the Chiropractic Leadership Alliance and chiropractic tech expert, answers the difficult questions you’ve been thinking about when it comes to using technology in your practice and gives the best practices for applying it to solidify your certainty and enhance patient care. Read More