While the final two months of the year are a wonderful time for strategic planning, they are especially perfect for planning the marketing segment of your business.
Most small businesses practice reactive marketing…when customers are dwindling, they institute an uptick to their marketing campaigns and launch recycled tactics to grab a few new clients to keep the machine churning.
It can work, in fact it’s how most chiropractic practices generate new business. The problem is that “working” is far from optimal.
Without a marketing strategy and blueprint you’re leaving massive impact and profits on the table, not to mention significantly increasing your stress and frustration.
The solution is a well thought out Marketing Blueprint and a plan to start taking action.
Here Is What We Covered
- How to know exactly where your business is at and how much new business you need to reach your goals.
- 2 key components of a successful marketing blueprint that are necessary to ensure you hit the ground running in 2017.
- 7 areas to consider before deciding what marketing projects to launch.
- What the “gold standard” chiropractic marketing blueprint should look like.
Thank you for listening to Life By Design – The Podcast For Chiropractors… The voice of reason in Chiropractic.
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Dr. Jamie Richards
Dr. Jamie Richards is a consultant for chiropractors looking to transition and thrive in a 3rd Paradigm Chiropractic model. He helps doctors develop the entrepreneurial skills to maximize community impact and leverage leadership into profit.