Tag: retention

#100 How To Help Patients Choose Your Ideal Recommendations

Wouldn’t it be a “dream come true” if patients told you what their check-up frequency should be and they actually got it right?

There came a time in practice when we finally figured out how to build engaged patients who were committed to the beginning stage of care but at the time, we still struggled with how to keep that engagement high beyond the first few months and no surprise… growth was mediocre at best.

Not only did I not know how to explain what to do next, but I found myself feeling anxious about asking patients to continue down the path at an ideal frequency that I had in mind for their care.

After digging deep on why we were failing to stockpile patients following their corrective care phase, I developed and re-developed (and re-developed again) a framework that simply works.

Led by a massive reduction in stress and anxiety, the new model worked to transition patients smoothly into the next phase of care and even better, they told me correctly how often they should be getting checked!

I couldn’t believe it, but after 8 years of using this communication strategy… it just works.

On this episode of Life By Design For Chiropractors, I take you inside a live recording of this topic from our Life By Design Training Camp. Read More

#87 7 Lessons You Must Teach Your Patients To Keep Them Saying “Yes”

In past episodes we discussed the importance of a Core Curriculum (CC) for your practice.

This CC would be a foundation to build your communication on and keep new patients (and yourself) focused on the most important concepts… the concepts that would determine their ability to make the same decision you would regarding what’s best for the health of their spine and nervous systems.

In today’s episode of Life By Design For Chiropractors, we unwrap the CC and share some of practice lessons we consider fundamental in our offices. Read More

#78 Why A Retention Based Practice Is Cheaper & Easier

I received a special email in my inbox last week…

It was an email I look forward to getting regularly and one I rarely, if ever delete without consuming.

Most often this email is more than just a “good read”, it’s an email that instigates deep thought, introspection and in some cases a change or modified plan of action.

You can thank marketer extraordinaire Dean Jackson for today’s podcast topic…

What’s the type of practice most chiropractors are operating?

If we’re honest (and I’ve seen the stats time and time again to prove it), most of the profession is aiming to see as many new patients as absolutely possible.

Now that’s not a bad thing if you have the infrastructure to keep them and deliver an exceptional experience.

Unfortunately, in most cases that’s absolutely not what’s happening!

The majority NEED as many new patients as possible to make up for the lack of retention, the dilution of their fees and ongoing devaluation of their care process.

Retention seems harder until you know more about what it takes to build and grow a RETENTION BASED PRACTICE.

Once you get past the scary unknown and accept what you’re currently doing is unsustainable and tiring… (not to mention stressful and less profitable!) you can begin the transition to an easier, less expensive and far more profitable and enjoyable model.

On this episode of Life By Design For Chiropractors we talk about why the Retention Based Practice is the way to go and how you can get started moving towards the “light”.

Enjoy! Read More

#73 How To Get 61% Open Rates For Your Core Curriculum Email Sequence

It’s often assumed that once day two is complete and the agreement has been made, that you’re “in the clear.”

You can finally stop with the stressful ongoing education and no more selling the benefit of future care is required.

What a relief!

Unfortunately, that couldn’t be further from the truth…in fact, in this instance it’s completely the opposite.

Once you’ve build rapport and confirmed a strong agreement at your Review of Results, the long term communication strategy begins. This is what we like to call your Core Curriculum.

It’s all the information a patient NEEDS to know in order to pass the tests at the end of each stage of your care and make a new decision going forward.

In a past episode we discussed in general, what the components your core curriculum were and how to potentially implement them.

On this episode of Life By Design For Chiropractors we highlight in great detail, one very important strategy for sharing your core curriculum…email. Read More