Tag: social media marketing

#80 Why Your Social Media Marketing Isn’t Working

Despite what you may have heard or believe, social media marketing can be an amazing asset to creating the practice that you’ve always wanted, however, it needs to be used properly.

Properly, in this context, means creating and strengthening relationships over time.

Think back to when you were young, or maybe this is still true today…your family had one person in every field that they went to because they trusted them.

You had one doctor, you had one mechanic, you had a butcher, barber, dry cleaner, etc.

I’ve never met a truly successful chiropractor that wasn’t ‘the gal’ or ‘the guy’ for their community of people.

How do you get that way?

Trust!

How do you build trust? Get to know the people who live in your community intimately.

Before you would have had to meet everyone face to face, but now social media has made meeting people super simple and easy, just open up your phone and start connecting. Read More

#68 How to Create Online Content That Converts

Do you spend hours every week creating what you think appears to be great content?

Your videos are full of valuable tips and instruction, your blog posts are detailed and well researched, maybe you host a podcast every week that takes hours to prepare for… but no one is showing up at your door asking for help!

With the exodus from television and radio to social media, the marketing climate has changed drastically and it’s likely you haven’t followed suit.

Information is available and it’s free.

Your market doesn’t want to be bombarded with more content they don’t care about.

The same old recycled chiropractic ads just won’t cut it anymore.

On this episode of Life By Design For Chiropractors we give you a blueprint to help your transition into making content that people care about AND content that motivates them to seek your help.

Insanity is doing the same thing over and over again expecting a different result.

Stop the road to insanity and start down the path to creating professional, authentic, appreciated and welcomed content. Read More

#63 How To Gather 5-Star Google Reviews (Without The Cheesy Bribe)

“Welcome to a new era of marketing and service in which your brand is defined by those who experience it.” – Brian Solis

Times are changing! In days past you could depend on direct word of word of mouth from your clients. People trusted the word of their friends and family more than any other source.

Now…

  • 97% of consumers read online reviews for local businesses in 2017, with 12% looking every day
  • 85% of consumers trust online reviews as much as personal recommendations
  • Positive reviews make 73% of consumers trust a local business more

This new landscape makes gathering 5 star reviews from your clients more important than ever before.

If you’re like us, we hate the trend of bribing our patients to leave a review. We want them to want to leave a raving statement about how much they love us and our team.

Unfortunately, your competitors don’t care. They’re willing to compromise their values by giving away the farm just to stack their online review platforms with glowing comments regardless of whether they are fully true or false.

On today’s episode, our in-house marketing “guru” Dr. Michael Gibson joins us to discuss his strategies that regularly yield fantastic google reviews without bribing his clients to do it (at least not in an unethical way).

Check out the free download too… Mike was kind enough to share his actually email copy!

    • A single target market.
    • A front end offer.
    • The core product.

Each one is important and plays a fundamental role in moving a prospect to a lead into a new client and ultimately to become a lifetime practice member. Read More