#52 What is Hyperclarity? (And How To Use It To Boost Conversions & Increase Retention!)

What is hyperclarity?

Well, it’s exactly what you think it is…being extremely clear.

In the context of a Chiropractic practice, it means communicating in a way such that your patients will understand exactly what you mean with zero uncertainty.

Why wouldn’t a chiropractor or any health care provider (or any person) not want to do that?

It most cases, it’s not a case of not wanting to, but instead a case of not having the strength of character to see it through.

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#51 Live From Life Con: The Insider’s Scoop On Selling

This episode is an extra special one! I’m coming to you live from Life Con ’17…the annual live training event hosted by Life By Design.

This years topic “The Chiropractic Sales Playbook” put a cap on our three year run addressing the trifecta of major areas your business needs to excel for long term success – Marketing, Sales and Retention.

The concept of selling in health care is an especially sensitive topic and even more so in the Chiropractic profession.

That made this first presentation so vital the outcomes for the rest of the event…I needed to set the stage for what was to come and ensure the attendees were interested in learning more and were ready to dig in to the content.

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#48 The 3 Most Overlooked Situations You Need to Master to Stop People From Quitting Care

You may have noticed…

We’ve been talking at length about “sales” over the past couple months.

Yes, that’s the topic of our upcoming live event called Life Con AND it’s also one of the most important fundamental components of your success infrastructure.

Let’s not forget that selling is a good thing. It’s getting people engaged in a future result that is good for them…it’s a win-win in every single way.

Because of that, not having a sales process or skill set will tank your business as fast as not having any new prospective patients.

In a Retention Based Practice, which we strongly endorse, you will depend on guiding people through the decision making process and getting an abundance of yeses.

Without strong agreements, you’ll need a constant stream of new prospects just to survive.

We have identified 10 situations that require a specific sales strategy, however, there are 3 areas that most often go overlooked and are probably costing you countless amounts of profit and potential impact in your community.
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#47 How To Handle Bad Online Reviews

The reality is, you can do everything right…

Create an extraordinary business, deliver a VIP experience to everyone, care about your customers, get results, become the best darn chiropractic office on the planet and you could STILL get a bad online review.

For better or worse, online reviews come with the territory. If you’re operating a business in “modern” times, you should and likely do have an online presence.

An online forum or review sites like Yelp, Google and Facebook are all platforms designed for your customers and prospects to interact with your business, which includes leaving their deepest thoughts and experiences for the rest of the world to read and make their judgement about.

Sometimes the reviews are simply the rantings of an apparent lunatic who has never even been to or remotely close to your office. What can you do about those? Not much, they typically speak for themselves and your possible clients can recognize that too (hopefully).

In other cases, you or your team made a tiny omission, a misstep, or some miscommunication. It happens. Address it like a good business owner and move on.

Far worse are the reviews that just might be…well, true. I know that stings a little (or a lot). Sure, you may have a different side to the story, but somewhere along the way you or your team made a mistake.

How do you handle each of these unique situations without escalating the problem and disqualifying 1000’s along the way?

That’s exactly what we cover on this episode!
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