#73 How To Get 61% Open Rates For Your Core Curriculum Email Sequence

CommunicationPodcast

It’s often assumed that once day two is complete and the agreement has been made, that you’re “in the clear.”

You can finally stop with the stressful ongoing education and no more selling the benefit of future care is required.

What a relief!

Unfortunately, that couldn’t be further from the truth…in fact, in this instance it’s completely the opposite.

Once you’ve build rapport and confirmed a strong agreement at your Review of Results, the long term communication strategy begins. This is what we like to call your Core Curriculum.

It’s all the information a patient NEEDS to know in order to pass the tests at the end of each stage of your care and make a new decision going forward.

In a past episode we discussed in general, what the components your core curriculum were and how to potentially implement them.

On this episode of Life By Design For Chiropractors we highlight in great detail, one very important strategy for sharing your core curriculum…email. Read More

#72 How To Become A Table Talk Master

CommunicationPodcast

Communication is at the heart of everything from marketing to conversion and retention. There’s really not a single interaction on- or off-line that isn’t improved by strengthening your abilities to communicate.

What I find interesting is that very few doctors actually practice this fundamental component to their practice success.

Outside of some coaching that only ‘sort of’ gets implemented or on the Monday following a spizzed up weekend at a seminar, those notes with strategies for improvement all end up packed away collecting dust and your practice never changes.

This episode is about the Feynman Technique for learning…

Dr. Feynman was a world-class, Nobel Prize winning Physicist but he was also famous as someone who was an expert in many different topics.

In his pursuit of knowledge, he was able to develop a method that was also developed into a technique for others to learn even the most complex of concepts as quickly as possible.

This is of obvious value to you, the chiropractor, as learning to simplify your communication (including your table talk) to a population that understands very little about the benefits of your service could be just the catalyst you need for growth.
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#68 How to Create Online Content That Converts

CommunicationPodcast

Do you spend hours every week creating what you think appears to be great content?

Your videos are full of valuable tips and instruction, your blog posts are detailed and well researched, maybe you host a podcast every week that takes hours to prepare for… but no one is showing up at your door asking for help!

With the exodus from television and radio to social media, the marketing climate has changed drastically and it’s likely you haven’t followed suit.

Information is available and it’s free.

Your market doesn’t want to be bombarded with more content they don’t care about.

The same old recycled chiropractic ads just won’t cut it anymore.

On this episode of Life By Design For Chiropractors we give you a blueprint to help your transition into making content that people care about AND content that motivates them to seek your help.

Insanity is doing the same thing over and over again expecting a different result.

Stop the road to insanity and start down the path to creating professional, authentic, appreciated and welcomed content. Read More

#66 How Chiropractors Should Use Instagram

CommunicationPodcast

The marketing landscape is changing rapidly… Thirty years ago it was direct mail, then came email marketing and finally social media has taken the world by storm… Facebook, Twitter, YouTube, and Instagram.

We’ve repeatedly made it known that while the tactics and best places to grab attention may change, marketing principles do not.

There will never be a time when positioning, differentiation, segmentation, knowing your target market or follow-up are not at the centerpiece of your marketing plan.

Yet, that hasn’t stopped chiropractors from chasing the shiny penny from one social media platform the next using the same old marketing tactics (and some new sleazy ones too).

It’s not that social media can’t be a valuable asset in your marketing arsenal..at this point in the game, it should be a foundational component.

That said, there’s a way to use social media – a method to the madness that can yield some insanely incredible results for the chiropractor.

On today’s episode of Life By Design For Chiropractors we’re joined by LBDFC Director Dr. Kreso Jug to discuss his success using Instagram in his practice.

Enjoy! Read More