#47 How To Handle Bad Online Reviews

The reality is, you can do everything right…

Create an extraordinary business, deliver a VIP experience to everyone, care about your customers, get results, become the best darn chiropractic office on the planet and you could STILL get a bad online review.

For better or worse, online reviews come with the territory. If you’re operating a business in “modern” times, you should and likely do have an online presence.

An online forum or review sites like Yelp, Google and Facebook are all platforms designed for your customers and prospects to interact with your business, which includes leaving their deepest thoughts and experiences for the rest of the world to read and make their judgement about.

Sometimes the reviews are simply the rantings of an apparent lunatic who has never even been to or remotely close to your office. What can you do about those? Not much, they typically speak for themselves and your possible clients can recognize that too (hopefully).

In other cases, you or your team made a tiny omission, a misstep, or some miscommunication. It happens. Address it like a good business owner and move on.

Far worse are the reviews that just might be…well, true. I know that stings a little (or a lot). Sure, you may have a different side to the story, but somewhere along the way you or your team made a mistake.

How do you handle each of these unique situations without escalating the problem and disqualifying 1000’s along the way?

That’s exactly what we cover on this episode!
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#46 3 Requirements To Become A Master Communicator (& Ditch The Scripts!)

There are 4 requirements necessary to create a successful chiropractic practice.

1. Leadership

2. Team

3. Systems

…and if we had to pick the one most important, it would have to be 4. Communication!

“The successful conveying of feelings or ideas.”

Consider just how important this is to the growth and impact of your practice, not to mention the effect on your life as an entrepreneur!

Can you imagine what life and practice would feel like if prospects understood your objective, patients really “got it”, happily told others, and you had a flourishing community that looked to you for leadership?

It goes without saying, this would feel wonderful…yet the VAST majority of docs are not experiencing this and have no idea where to even start.

Today’s episode is about the 3 necessary requirements you MUST have in place if you expect to develop into a master communicator.

NOTE: This process takes time, there are few shortcuts, but the results are worth every second of time, every dollar invested and every ounce of energy expended.

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#45 The Survey Results Are In: The 4 Main Reasons Chiropractors Hate Sales

When it comes to sales, without a doubt it’s something chiropractors (and plenty of other small business owners) absolutely hate doing.

Why?

Why is something that is at the core of operating any business so frowned upon by chiropractors?

We wanted to know, so we asked you…

In this episode we break down the results of our recent survey that helped us understand the 4 major reasons chiropractors hate selling so much.

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#39 How To Close The Room Without Sounding Like A Cheeseball With Special Guest Roberto Monaco

How important is communication to the success of your business?

It’s kind a rhetorical question…

I feel confident anyone running a business, especially a chiropractic business, recognizes just how key quality communication is really is. In fact, there isn’t a single aspect of your business that doesn’t require it.

Marketing, copywriting, case reviews, reports, feedback cycles, and especially public speaking!

In every instance you are strategically moving your prospects down a funnel with the end goal of making a “sale”.

I know that word may be taboo in chiropractic and other health care professions but that’s exactly what you’re doing. You’re selling someone on a future result that benefits them…s o you had better be incredible at doing it!

On today’s episode we speak with communication expert Roberto Monaco.

Not only has Roberto being coaching thousands of clients to success for years, but he has an affinity for working with chiropractors as chiropractic has made a massive impact on his life.

Enjoy today’s episode…I’m absolutely certain what you hear will be on your to-do list right way.

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