#111 How Much Should You Spend On Social Media Marketing

CommunicationPodcast

If you were guaranteed $2 for every $1 you spent, wouldn’t you be looking for more cash to invest?

Every doc wishes a promise of return on their marketing investments but their hesitation from the lack of guarantee is massively restricting their growth.

When it comes to paid traffic or any investment for that matter, there is no promise of success, only a probability based on one’s skills, knowledge and experience.

Once you understand this reality, it’s much easier work within the rules and yield results.

On this episodes of Life By Design For Chiropractors I talk about my own success and failures with scaling my online marketing.

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#109 How to Communicate During a Crisis

CommunicationPodcast

Communication is ALWAYS one of the requirements for success in practice, business and life.

During a crisis, what you say, how you say it and who you say it to becomes of the utmost importance.

You’ll find three very unique groups that you’ll need to be speaking to with unique narratives for each.

On this episode of Life By Design For Chiropractors we cover how to communicate during a crisis.
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#107 Why You Need a List & How to Build One

CommunicationPodcast

We were all ready and fired up to start our foray into email marketing…

When to send emails, how often, how to create the content, follow up emails, funnels and much more…then we realized, we might be skipping an important step.

What is a list and why do you need one?

As it turns out we were putting the cart before the horse and taking a step back led to a fantastic podcast episode!

Enjoy this episode of Life By Design For Chiropractors.
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#102 How To Make Your Patients The Hero

CommunicationPodcast

When it comes to your brand and your practice… who is the hero?

Is it you, your business or is it the prospect and practice member?

Great brands find a way to create a customer focused culture and your chiropractic practice should be no different!

On this episode of Life By Design For Chiropractors I share my experience from the past 6 months during which we’ve invested a large volume of time and energy into making our members the hero of the story.

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