#50 The Life By Design Recall System

Welcome to Episode 50!

It really is amazing just how fast time flies when you’re having fun and no question about it…this podcast is fun. At least it is for us and based on your feedback…it’s the same for you. 🙂

Now, what exciting topic did we decide to cover on this historic episode of Life By Design For Chiropractors?

Recall Systems!!!

What?

You read that correctly…

The always entertaining, controversial and ground-breaking topic of recall systems.

Clearly you can sense my sarcasm but truth be told this is one system that every doctor has a semblance of, however, in my experience it’s rarely exceptional.

In fact, for the most part it’s in the doctors head and when numbers drop they also drop the need to make recalls on their team. Needless to say, this is not the ideal way to implement a recall system.

As usual the optimal approach to this system (and all others) is to understand the purpose, outline a process, break down the steps, simplify and take action.

Enjoy today’s episode of Life By Design For Chiropractors…
Read More

#42 Selling Is Not A 4-Letter Word

When it comes to business principles and chiropractic practice, for some strange reason, we’ve been taught that they should never co-exist.

In most cases, it hasn’t been overt, but the end product of the message being propagated across the profession (today and in the past) has been a reminder that “service” is the most important trait to build your practice on.

Any doctor who wants to build their practice with profitability as one of it’s central metrics for success is looked upon as greedy and underhanded because the “true leaders” in chiropractic are in it to serve chiropractic and the world!

Of course, we’ll pretend we don’t know that many who profess to be servants would contradict their principles in a flash if it meant more cash flowing into their pockets.

How about we start having the impact we’ve preached about and be profitable, all the while…sticking to our guns and delivering what we say chiropractic is along with the life enhancing benefits that come with it?

How do we do that?

Learn to sell.

Selling? That’s blasphemous! Chiropractors shouldn’t even be talking about selling. What if someone heard us? What would they think?

Today’s episode breaks the silence on selling. Let’s start the conversation and make sure “selling” is no longer a 4-letter word in chiropractic.

Enjoy! Read More

#38 Is Selling Ketones In Your Practice A Good Idea?

In the world of chiropractic, it’s commonplace to ADD extra ‘stuff’ into your practice.

Ketones, protein powders, weight loss, every single vitamin known to humanity, pillows, orthotics, books, workshops, essential oils, rehab tools and in some (many) cases… you’ll find everything under the sun!

Should these extras be added?

Is it anti-chiropractic to do anything else other than a check-up and correction?

Are you tempting the chiropractic gods?

This has been a heated debate among chiropractors for decades.

Unfortunately, most of those in the debate have never paid attention to incorporating real world (vs. chiro-world) business principles to the conversation.

No question, success leaves clues.

What do the most successful companies in the world choose to do? What should you do?

On this episode, that’s exactly the burning question we tackle.

Enjoy! Read More

#37 4 Specific Metrics You Need To Track For Practice Success

Of course, new patients are important and are the lifeblood of the practice and yes, practice volume is a key stat… (assuming everyone is paying which isn’t a guarantee in chiropractic) but there’s much more to keeping your finger on the pulse of your business.

With a solid statistical tracking system and a clear understanding about what each piece of information means you can make better, more objective decisions; you can properly plan for your practice’s future; and you’ll also know ‘when it’s time to fold ’em’.

In this episode we map out the information you need to be pulling from your practice in order to know if it’s successful and trending towards more or if you’re failing and falling further in the wrong direction.

Enjoy! Read More