#70 How To Scale Your Practice

The majority of business owners get excited about the thought of a thriving business…

Success, personal growth, profits, freedom and all the other “stuff” that comes along for the ride.

And it’s the fulfillment of the requirements of a successful business consistently over a relatively long time frame —> leadership, team, systems and communication that makes that success a reality.

But what do you do when it actually works? When growth is happening right before your eyes? When growth begins to outstrip your ability to keep up.

You’ll need to make the decision, “Am I happy with my practice the way it is or do I want to scale my practice.”

That’s exactly what this episode of Life By Design For Chiropractors is all about – how to scale your practice! Read More

#69 Is Open Concept Right For You?

In the drive to gain every advantage, it’s common for new chiropractors and docs struggling, to start their practice or make the switch to an open concept arrangement.

The assumption is that the best and biggest practices (which are not one in the same) are built on an open floor plan in the check-up area.

Is this true?

Is the open concept practice the best approach to garner practice success?

Is the open concept style even right for you?

On this episode of Life By Design For Chiropractors we give you the pros and cons of the open style practice layout so you can decide if it’s right for you! Read More

#65 The Chiropractor’s Curse

Don’t be frightened…“The Chiropractor’s Curse” is not one that needs Harry Potter to break the spell, it’s something you can tackle yourself if you know what to look out for.

Our profession loves the next shinny penny and I mean LOVES it.

We’re constantly in the search for it and when we find it, we snatch it up like it’s gold…until it’s magic wears off and the search for a new one ensues.

This cyclical activity that dominates the marketing radar for most chiropractors keeps them attentive to new ad tactics popping up on Facebook, new ways to bot social media followers, click-bait, bait and switch tactics…essentially anything that looks and appears new and claims to deliver 100’s of new patients.

Aside from the obvious fact that even if it did work, the majority could never process that many new cases properly. It also soaks up the time and energy that could be allocated towards building a lifetime strategy and follow up systems to support it.

In this episode we give you tools to avoid this trap and build a strategy that yields big ROI over the long haul. Read More

#64 Handling Objections Starts With A Line In The Sand

Handling objections is generally one of the least liked components of a successful practice.

I say successful, because without handling objections, your chance or growing and developing the practice of your dreams is nil. Zero. Zilch.

Love it or hate it, that’s just the way it is… and the sooner you realize it the sooner your practice can move the needle.

The question is how do you best handle the types of objections you get in practice? Whether it’s on day 2 during the agreement, daily visits or it’s that no one wants to come to your workshops, this is an essential skill that you MUST master!

As much as there are tactical steps and conversation frameworks that would benefit you to know, it’s one, single piece that outperforms all the rest…

Surprise, surprise, it’s mindset. However, the mindset I discuss on today’s episode is not the head-space you typically hear about…

It’s not “Fake it til you make it” or some variation.

It’s building YOUR foundation by developing your self-esteem and knowing where you draw your line in the sand.

On today’s episode of Life By Design For Chiropractors I’m joined by Dr. Kreso Jug as we tackle this extremely important starting point for addressing objections in your practice.

Enjoy! Read More