#61 The Special Visit That Can Plug Your Leaky Bucket

Whether we like or not, it’s normal for patients to fall off track, be affected by their financial and scheduling situations, have challenges that need addressed or drop out of care all together.

In most cases, doctors or their teams simply let people walk away.

I’m not suggesting you “twist anyone’s arm” but without an honest conversation, do you really know what their ACTUAL concern is?

What if they simply needed to be heard outside your regular check-up?

What if they didn’t want to drop out, but facing some life stress, didn’t know how to react?

What if they wanted to stay under your care for a lifetime but required a different schedule to make that happen.

You can accomplish each of these without giving up the authority, credibility and trust you need to lead your community.

Done well the results can be more of each and a reinforcement of your patient’s commitment to the process. Done poorly or not at all…your patient is all but gone forever.

The “Special Visit” protocol is a MUST have system in your practice.

On this episode of Life By Design For Chiropractors, we give you the basics to get you started creating and implementing this important system into your business. Read More

#60 How Business is Changing In 2018 & Chiropractic Should Too

Are you reacting to the current business landscape or are you ahead of the curve?

Staying on the pulse of what is happening and what will happen is always a challenge for business owners and entrepreneurs…but one that needs to be successfully managed.

After nearly 10 years of working with Chiropractors, coaching with some of the best entrepreneurial organizations and growing our own businesses, we feel confident in making predictions for 2018 that will help you be on the offensive this year!

Enjoy this episode of Life By Design For Chiropractors. Read More

Selling Chiropractic With Perry Marshall

Do you think it would be valuable (and helpful) to have a conversation with one of the best and most skilled experts in the world at what you’re trying to achieve?

If you said yes, we agree!

So when the opportunity to interview Perry Marshall, you better believe we jumped at the chance.

If you’re one of the seven people in sales and marketing (and since you’re a chiropractor you ARE in sales in marketing) who don’t know Perry Marshall, the knowledge and the principles he shared, could completely change your practice.

Perry’s rise to glory came through mastering and writing about how to use Google Adwords in your business. He is also the author of 80/20 Sales and Marketing, which is more than just a book…it is a way of looking at your business and focusing on the most important factors (the 20%) that bring you the best and most impactful results.

The purpose of this podcast is to get Perry’s take on crucial marketing and sales principles (which he applies to chiropractic) that you could plug into your practice and get immediate results.

Enjoy! Read More

#54 The Perfect Practice Planner: The Missing Link To Practice Success

Strategic planning for your practice is easily the most overlooked component of future practice development.

Most docs we cross paths with dream up their vision when they start practice and yet only revisit it very briefly after an annual “spizzing” at their favourite chiropractic seminar.

That’s not going to cut it… At least not if you’re serious about being successful and seeing your vision become a reality.

If you want to reach your practice goals, you must systematically determine your needs, projects and the daily action steps that will move you incrementally closer to your vision.

You need to enroll your team into the vision and assign actions that will get the most of out your A+ players.

You need to stay on course and not fall prey to the trap of busyness that is keeping you from your dream.

You need somewhere (and not a bunch of sticky notes!) to keep all of this information organized and at your fingertips.

Say hello to The Perfect Practice Plannerâ„¢. Read More