Selling Chiropractic With Perry Marshall

Do you think it would be valuable (and helpful) to have a conversation with one of the best and most skilled experts in the world at what you’re trying to achieve?

If you said yes, we agree!

So when the opportunity to interview Perry Marshall, you better believe we jumped at the chance.

If you’re one of the seven people in sales and marketing (and since you’re a chiropractor you ARE in sales in marketing) who don’t know Perry Marshall, the knowledge and the principles he shared, could completely change your practice.

Perry’s rise to glory came through mastering and writing about how to use Google Adwords in your business. He is also the author of 80/20 Sales and Marketing, which is more than just a book…it is a way of looking at your business and focusing on the most important factors (the 20%) that bring you the best and most impactful results.

The purpose of this podcast is to get Perry’s take on crucial marketing and sales principles (which he applies to chiropractic) that you could plug into your practice and get immediate results.

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#54 The Perfect Practice Planner: The Missing Link To Practice Success

Strategic planning for your practice is easily the most overlooked component of future practice development.

Most docs we cross paths with dream up their vision when they start practice and yet only revisit it very briefly after an annual “spizzing” at their favourite chiropractic seminar.

That’s not going to cut it… At least not if you’re serious about being successful and seeing your vision become a reality.

If you want to reach your practice goals, you must systematically determine your needs, projects and the daily action steps that will move you incrementally closer to your vision.

You need to enroll your team into the vision and assign actions that will get the most of out your A+ players.

You need to stay on course and not fall prey to the trap of busyness that is keeping you from your dream.

You need somewhere (and not a bunch of sticky notes!) to keep all of this information organized and at your fingertips.

Say hello to The Perfect Practice Plannerâ„¢. Read More

#50 The Life By Design Recall System

Welcome to Episode 50!

It really is amazing just how fast time flies when you’re having fun and no question about it…this podcast is fun. At least it is for us and based on your feedback…it’s the same for you. 🙂

Now, what exciting topic did we decide to cover on this historic episode of Life By Design For Chiropractors?

Recall Systems!!!

What?

You read that correctly…

The always entertaining, controversial and ground-breaking topic of recall systems.

Clearly you can sense my sarcasm but truth be told this is one system that every doctor has a semblance of, however, in my experience it’s rarely exceptional.

In fact, for the most part it’s in the doctors head and when numbers drop they also drop the need to make recalls on their team. Needless to say, this is not the ideal way to implement a recall system.

As usual the optimal approach to this system (and all others) is to understand the purpose, outline a process, break down the steps, simplify and take action.

Enjoy today’s episode of Life By Design For Chiropractors…
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#42 Selling Is Not A 4-Letter Word

When it comes to business principles and chiropractic practice, for some strange reason, we’ve been taught that they should never co-exist.

In most cases, it hasn’t been overt, but the end product of the message being propagated across the profession (today and in the past) has been a reminder that “service” is the most important trait to build your practice on.

Any doctor who wants to build their practice with profitability as one of it’s central metrics for success is looked upon as greedy and underhanded because the “true leaders” in chiropractic are in it to serve chiropractic and the world!

Of course, we’ll pretend we don’t know that many who profess to be servants would contradict their principles in a flash if it meant more cash flowing into their pockets.

How about we start having the impact we’ve preached about and be profitable, all the while…sticking to our guns and delivering what we say chiropractic is along with the life enhancing benefits that come with it?

How do we do that?

Learn to sell.

Selling? That’s blasphemous! Chiropractors shouldn’t even be talking about selling. What if someone heard us? What would they think?

Today’s episode breaks the silence on selling. Let’s start the conversation and make sure “selling” is no longer a 4-letter word in chiropractic.

Enjoy! Read More