Candy, vitamin, or painkiller?

Which one of these best describes your practice?

In my experience, most Chiropractors are positioning themselves as a “vitamin”…

Good for you, but nothing urgent or overly important.

You can live with it, you can live without it, but you probably won’t remember much about the experience either way.

I’m not suggesting that’s conscious or even what you think about your service.

But it is what your market and some of your patients think.

In order to become the go-to resource for spinal, neurological, or functional health in your community, your potential prospects must believe that you have the “painkiller”.

And I don’t mean that literally.

I mean you must become the solution to a pressing, urgent problem they desperately want to solve.

How do you accomplish that in a 3rd Paradigm Chiropractic model?

That’s the topic for this episode of Life By Design For Chiropractors. Read More

When I started my practice, I was 1000% convinced I would never lose a patient.

Call me naive, many have before…

I assumed if I simply taught them “what I knew, they would do what I do.”

Every other Chiropractor had it wrong.

I had it right.

Until it happened to me.

Which, by the way, took approximately 5 days into my practice life.

On this episode of Life By Design For Chiropractors, Kreso and I take another break from Training Camp to discuss our once utopian views of practice, and how we now handle the reality without letting it minimize our impact or happiness. Read More

When a patient says no to our recommendations, we assume it’s always something we said or didn’t say, something we did or didn’t do.

That is the case sometimes, but far too often much of the information we could add to aid the decision-making process gets overlooked.

There’s an entire hierarchy of needs at work inside the patient’s mind and most often completely unknown to the patient themselves.

If we know and understand what the patient needs, we can tailor our information, environment, and efforts to ensure these “beliefs” are covered during our interactions.

The end result…

More yeses.

Happier patients.

Better outcomes.

On this episode of Life By Design For Chiropractors I share “The 5 Things Patients Must Believe Before Saying Yes.” Read More

Hard bone on a soft nerve?

Foot on the water hose?

How do you communicate chiropractic in the 21st century?

There have been, and still are, some incredible minds in Chiropractic.

Kent, Gentempo, Chestnut, Minardi, Murphy, Haavik and many more I’m certainly missing.

These pioneers have moved us away from the bone on nerve model to a new contemporary view of the spine, the nervous system and subluxation.

As powerful as science is, understanding the science and making it consumable for your market and your patients is a totally different story.

On this episode of Life By Design For Chiropractors I share a concept I’ve been developing in my own practice that I believe will be of tremendous value to those Chiropractors listening in. Read More