Tag: chiropractic

#141 5 Things Patients Must Believe Before Saying Yes

CommunicationPodcast

When a patient says no to our recommendations, we assume it’s always something we said or didn’t say, something we did or didn’t do.

That is the case sometimes, but far too often much of the information we could add to aid the decision-making process gets overlooked.

There’s an entire hierarchy of needs at work inside the patient’s mind and most often completely unknown to the patient themselves.

If we know and understand what the patient needs, we can tailor our information, environment, and efforts to ensure these “beliefs” are covered during our interactions.

The end result…

More yeses.

Happier patients.

Better outcomes.

On this episode of Life By Design For Chiropractors I share “The 5 Things Patients Must Believe Before Saying Yes.” Read More

#140 Communicating Chiropractic In The 21st Century

CommunicationPodcast

Hard bone on a soft nerve?

Foot on the water hose?

How do you communicate chiropractic in the 21st century?

There have been, and still are, some incredible minds in Chiropractic.

Kent, Gentempo, Chestnut, Minardi, Murphy, Haavik and many more I’m certainly missing.

These pioneers have moved us away from the bone on nerve model to a new contemporary view of the spine, the nervous system and subluxation.

As powerful as science is, understanding the science and making it consumable for your market and your patients is a totally different story.

On this episode of Life By Design For Chiropractors I share a concept I’ve been developing in my own practice that I believe will be of tremendous value to those Chiropractors listening in. Read More

#139 The Modern Referral System

PodcastSystems

Who wouldn’t love a steady stream of new patients coming directly from your existing wonderful and engaged practice members?

While new patients are the lifeblood of your practice, referred new patients are the cream of the crop.

How are you generating more referrals?

Experience.

Results.

Professionalism.

Kindness.

These are all top-level attributes that need to be in place and cultivated.

But how easy are you making the referral process?

For both the patient and for their referral?

On this episode of Life By Design For Chiropractors I review a new, successful, referral system we’ve launched in our gym and practice. Read More

#138 The Tale Of Two Practices

PodcastSystems

It was the best of times.

It was the worst of times.

It was the age of wisdom.

It was the…

You probably get the idea.

In “Chiro” world, the preached purpose is to see as many people as possible and create a subluxation-free world.

That means doing whatever it takes to see more people and “serve” more people.

It’s a statement that’s been screamed from the stage and now social media, since the dawn of Chiropractic times.

But…

Is an ever-growing practice really the only practice worth it’s salt?

Could it even be in opposition to a fantastic life for the Chiropractor themselves?

Over the past few years a pattern has emerged among clients, docs we’ve consulted with and I’ve even experienced in my own practice.

There are two practices a subluxation-centered doc should consider.

On this episode of Life By Design For Chiropractors, I discuss them both. Read More