Tag: chiropractic

#112 Why Chiropractic is Not a Philosophy

Do you find yourself frustrated that your practice members and even the local community, aren’t acting as if you would act?

“Why are they doing XYZ instead of ABC?”

Even before the current crisis, were you saying “Why don’t they get it?”

You see, we want people to do what we would do by telling them what to do. That simply doesn’t work on any kind of scale.

You may find a handful of patients that don’t like to think for themselves and they’ll be motivated by your authority… that is until another authority takes your place and knocks the lowly chiropractor from the pedestal.

If you want people to act the same or even in similar ways as you, (and you do, otherwise why get involved in the first place), you must teach them to think.

The starting point is you and your viewpoint on life. Once you’ve clarified that, you can more easily teach it to others in ways that’ll be consumable and actionable.

On this episode of Life By Design For Chiropractors, we start with the flawed position that plagues most chiropractors…we address why chiropractic is NOT a philosophy.

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#109 How to Communicate During a Crisis

Communication is ALWAYS one of the requirements for success in practice, business and life.

During a crisis, what you say, how you say it and who you say it to becomes of the utmost importance.

You’ll find three very unique groups that you’ll need to be speaking to with unique narratives for each.

On this episode of Life By Design For Chiropractors we cover how to communicate during a crisis.
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#106 My Exact 2nd Report Framework

What do you say at Day 2?

What do you say at future reports?

What do you say at the table?

Let’s start by saying, what I say isn’t necessarily what you should be saying.

Personally, I made the mistake of copying what Reggie or other great communicators would say to their patients and it took me years to realize it wasn’t just what I was saying but WHO I was that was saying it.

That’s not to suggest having a well designed, strategic approach to your communication isn’t helpful… it is…when it’s authentically coming from you.

With that context, here it is. Exactly what you’re often asking for…what to say.

This is a very small slice of what happens at The Life By Design TRAINING Camp. Take note, I said TRAINING, as that’s what makes this event unique.

If you listen closely and more than once, and I suggest you do, you’ll find important nuances that accumulate together to create an experience culminating in a strong win-win agreement.
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#104 Could You Afford Your Chiropractic Care?

Could you afford your chiropractic care?

That’s a question I was once asked by a speaker from the stage and unfortunately the answer was “no”.

I say unfortunately, not because I couldn’t afford my chiropractic care if I were the prospect, but because the thought that I couldn’t afford it prompted me to start worrying that…

1. Others couldn’t afford chiropractic care either and worse…

2. It was my responsibility to make sure that they could.

Like most responsibilities in my life, I took this one seriously and if you’ve listened to this podcast the rest was history.

Years of good intentioned but very bad business decisions led to low revenues, non existent profits and more stress than I ever could have imagined I’d be able to handle.

Fast forward a decade (almost two) and exposure to the right people with correct thinking… life and practice are much better.

The goal of today’s podcast is to help you avoid the massive pitfall that destroyed my practice before it ever started and kept me fighting for my practice life for years.

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