Tag: chiropractic

#87 7 Lessons You Must Teach Your Patients To Keep Them Saying “Yes”

In past episodes we discussed the importance of a Core Curriculum (CC) for your practice.

This CC would be a foundation to build your communication on and keep new patients (and yourself) focused on the most important concepts… the concepts that would determine their ability to make the same decision you would regarding what’s best for the health of their spine and nervous systems.

In today’s episode of Life By Design For Chiropractors, we unwrap the CC and share some of practice lessons we consider fundamental in our offices. Read More

#85 Maximizing Profitability In Part-Time Practice

Are you considering reducing your practice hours to enhance your life enjoyment, personal free time, or to spend more of those precious moments with your family?

One likely concern may be that working less will mean earning less and that’s just not something you want or you can’t have, given your current expenses.

How do we solve this dilemma?

Is working 60 hours a week in practice and on your business the only solution?

Ask Dr. Rachelle Vanderheyden-Jug.

Rachelle is a LBD Director, a mom, a wife and a chiropractor.

Over the past year she’s dramatically changed her model and approach to practice and the results have been, well…, exceptional!

On this episode of Life By Design For Chiropractors I interview Rachelle about the challenges and solutions to maximizing profits during her switch into part-time practice. Read More

#80 Why Your Social Media Marketing Isn’t Working

Despite what you may have heard or believe, social media marketing can be an amazing asset to creating the practice that you’ve always wanted, however, it needs to be used properly.

Properly, in this context, means creating and strengthening relationships over time.

Think back to when you were young, or maybe this is still true today…your family had one person in every field that they went to because they trusted them.

You had one doctor, you had one mechanic, you had a butcher, barber, dry cleaner, etc.

I’ve never met a truly successful chiropractor that wasn’t ‘the gal’ or ‘the guy’ for their community of people.

How do you get that way?

Trust!

How do you build trust? Get to know the people who live in your community intimately.

Before you would have had to meet everyone face to face, but now social media has made meeting people super simple and easy, just open up your phone and start connecting. Read More

#79 Are More New Patients Worth Risking Your License & Reputation?


If you’re a Canadian chiropractor, you likely know about the recent hit piece regarding chiropractic in the Globe and Mail.

It’s just one of many over the past couple decades and it definitely won’t be the last.

What that means to us at Life By Design For Chiropractors, is that lessons can be learned from these articles…lessons that can help us design our practice approach in ways that deliver the impeccable level of care we imagine and keep us from risky behaviour all at the same time.

These are not mutually exclusive ideas.

Many chiropractors think that to see enough new patients we need to litter social media with ads and offers for low price examinations or other hooks to lure potential prospects close enough to snatch them up!

On one hand proponents would say “but they work!” and while I’d agree, I would also add in the caveat… “but at what expense?”

Is a stream of new prospects worth the risk of losing your license? Your reputation?

In this episode of Life By Design For Chiropractors we explore the article’s tenants and tease out which are completely false and which ones we could actually learn a thing or two about in order to protect us in the future. Read More