Tag: business

Selling Chiropractic With Perry Marshall

PodcastSystems

Do you think it would be valuable (and helpful) to have a conversation with one of the best and most skilled experts in the world at what you’re trying to achieve?

If you said yes, we agree!

So when the opportunity to interview Perry Marshall, you better believe we jumped at the chance.

If you’re one of the seven people in sales and marketing (and since you’re a chiropractor you ARE in sales in marketing) who don’t know Perry Marshall, the knowledge and the principles he shared, could completely change your practice.

Perry’s rise to glory came through mastering and writing about how to use Google Adwords in your business. He is also the author of 80/20 Sales and Marketing, which is more than just a book…it is a way of looking at your business and focusing on the most important factors (the 20%) that bring you the best and most impactful results.

The purpose of this podcast is to get Perry’s take on crucial marketing and sales principles (which he applies to chiropractic) that you could plug into your practice and get immediate results.

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#47 How To Handle Bad Online Reviews

CommunicationPodcast

The reality is, you can do everything right…

Create an extraordinary business, deliver a VIP experience to everyone, care about your customers, get results, become the best darn chiropractic office on the planet and you could STILL get a bad online review.

For better or worse, online reviews come with the territory. If you’re operating a business in “modern” times, you should and likely do have an online presence.

An online forum or review sites like Yelp, Google and Facebook are all platforms designed for your customers and prospects to interact with your business, which includes leaving their deepest thoughts and experiences for the rest of the world to read and make their judgement about.

Sometimes the reviews are simply the rantings of an apparent lunatic who has never even been to or remotely close to your office. What can you do about those? Not much, they typically speak for themselves and your possible clients can recognize that too (hopefully).

In other cases, you or your team made a tiny omission, a misstep, or some miscommunication. It happens. Address it like a good business owner and move on.

Far worse are the reviews that just might be…well, true. I know that stings a little (or a lot). Sure, you may have a different side to the story, but somewhere along the way you or your team made a mistake.

How do you handle each of these unique situations without escalating the problem and disqualifying 1000’s along the way?

That’s exactly what we cover on this episode!
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#43 How To Deal With The Everyday Stress Of Practice

LeadershipPodcast

We ALL have stress in practice to deal with it…

Some of it is out of your control and therefore should stay out of your mind but for those challenges that seem to show up far too often, it’s very likely you… or your systems… or your team, well, you get the point… 🙂

Here is some low hanging fruit to help you get started. It won’t be easy, but it is where you likely need to begin…

A. Improve your understanding of 3rd Paradigm Chiropractic.

Many challenges, especially handling questions at the table, start with a poor understanding of the context in which you practice chiropractic. Start with this and a large volume of your issues disappear.

B. Increase your certainty.

There’s a reason chiropractors can say the “darnedest” things and get away with it. Imagine the incredible impact if you had certainty and you weren’t saying crazy and insane things to your patients.

C. Boost your self-esteem.

Although this plays a big role in certainty, self-esteem is a stand alone issue. It needs to be cultivated and grown as part of a lifelong process.

Once those are in place, the skills, tactics and strategies to handle your practice stress will work exponentially better.

Enjoy! Read More