This episode is an extra special one! I’m coming to you live from Life Con ’17…the annual live training event hosted by Life By Design.

This years topic “The Chiropractic Sales Playbook” put a cap on our three year run addressing the trifecta of major areas your business needs to excel for long term success – Marketing, Sales and Retention.

The concept of selling in health care is an especially sensitive topic and even more so in the Chiropractic profession.

That made this first presentation so vital the outcomes for the rest of the event…I needed to set the stage for what was to come and ensure the attendees were interested in learning more and were ready to dig in to the content.

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Welcome to Episode 50!

It really is amazing just how fast time flies when you’re having fun and no question about it…this podcast is fun. At least it is for us and based on your feedback…it’s the same for you. 🙂

Now, what exciting topic did we decide to cover on this historic episode of Life By Design For Chiropractors?

Recall Systems!!!

What?

You read that correctly…

The always entertaining, controversial and ground-breaking topic of recall systems.

Clearly you can sense my sarcasm but truth be told this is one system that every doctor has a semblance of, however, in my experience it’s rarely exceptional.

In fact, for the most part it’s in the doctors head and when numbers drop they also drop the need to make recalls on their team. Needless to say, this is not the ideal way to implement a recall system.

As usual the optimal approach to this system (and all others) is to understand the purpose, outline a process, break down the steps, simplify and take action.

Enjoy today’s episode of Life By Design For Chiropractors…
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You’ve probably read this article or at minimum seen it posted on various Facebook groups followed by streams of commentary.

Chiropractic is BS.

Now, you’ve been told to look away, don’t draw attention to the article, do not comment on it or “share” it…

For many of those reasons, I agree. There’s nothing worth starting an online debate about. It’s a recycle of the same old s&*#.

That said, I do believe there is value in using the article for our own education and personal development.

Much of what the author says is built on straw men, cherry picking, appeals to authority and ad hominem attacks. There’s a clear misunderstanding, misinterpretation of information or a blatant attempt to just leave out some of context.

At first read, the scathing commentary about Chiropractic would make nearly any chiropractor defensive…the author is blasting the profession saying it’s BS, it’s been linked to injuries, stokes and death…

But the deeper you go, the more you move past the easily dismantled arguments and find a source of truth. The likes of which we need to accept and begin to address.

If you find yourself struggling for certainty, feeling defensive every time an article blasting chiropractic is posted or anytime someone you know has a negative comment about your profession…this episode is definitely for you.

Knowing in your mind what is correct gives you the ability to live in reality, accept your shortcomings and grind ahead solving the problems that keep you from an extraordinary practice and out of the trenches battling your (and other people’s) demons.
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You may have noticed…

We’ve been talking at length about “sales” over the past couple months.

Yes, that’s the topic of our upcoming live event called Life Con AND it’s also one of the most important fundamental components of your success infrastructure.

Let’s not forget that selling is a good thing. It’s getting people engaged in a future result that is good for them…it’s a win-win in every single way.

Because of that, not having a sales process or skill set will tank your business as fast as not having any new prospective patients.

In a Retention Based Practice, which we strongly endorse, you will depend on guiding people through the decision making process and getting an abundance of yeses.

Without strong agreements, you’ll need a constant stream of new prospects just to survive.

We have identified 10 situations that require a specific sales strategy, however, there are 3 areas that most often go overlooked and are probably costing you countless amounts of profit and potential impact in your community.
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